BRADLEY WILK
Des Plaines,IL
Summary
Results-driven sales leader with 10+ years of experience developing strategic partnerships, expanding distribution channels, and driving revenue growth within the food and dairy industry. Proven ability to grow key accounts, launch new products, implement pricing strategies, and lead sales initiatives that increase market share and brand visibility. Known for building strong client relationships, improving sales processes, and delivering value-driven solutions.
Overview
15
15
years of professional experience
Work History
Director of Sales
Oberweis Dairy
North Aurora, IL
03.2025 - 03.2026
- Built and managed relationships with national, regional, and independent grocery chains, distributors, and specialty retailers to expand wholesale distribution.
- Developed growth strategies with key accounts, introducing new products including seasonal ice cream flavors, 3-pack tubes, ice cream pies, and coffee cakes.
- Identified and pursued new market opportunities, securing distribution with retailers including Schnucks, Jewel-Osco, and Sendik’s.
- Managed broker network to ensure strong sales coverage, merchandising execution, and alignment with account objectives.
- Implemented wholesale pricing strategy and coordinated a company-wide ice cream SKU price increase.
- Created and executed promotional calendars for key accounts to drive product trial and incremental sales.
- Led Zoho CRM implementation and customization, improving sales pipeline tracking and reporting capabilities.
- Developed annual sales forecasts, reporting processes, and budgeting aligned with company growth goals.
Sales Manager
Fresh Picks
Niles, IL
12.2023 - 07.2024
- Exceeded monthly and quarterly sales goals, contributing to more than 15% company revenue growth within the first six months.
- Built strong client relationships that generated repeat business and long-term partnerships.
- Communicated the value of fresh, local food offerings to increase customer engagement and sales.
- Partnered with internal teams to streamline order fulfillment and improve the overall customer experience.
- Designed and implemented an internal CRM system to track sales activity, analyze performance, and optimize sales strategy.
Regional Marketing Manager
Dairy Farmers of Wisconsin
Madison, WI
03.2019 - 06.2022
- Collaborated with clients to optimize sales of dairy products, fostering strong partnerships and leveraging market insights.
- Developed comprehensive strategic and tactical marketing plans for the East/Central region, aligning with corporate objectives and regional market dynamics.
- Spearheaded the implementation of innovative marketing programs, initiating strategic advertising projects, targeted marketing tactics, and social media alliances to effectively reach target audiences.
- Crafted impactful marketing plans showcasing high-quality Wisconsin dairy products, resulting in increased market share and brand visibility.
Area Sales Manager
Sartori Cheese
Plymouth, WI
07.2013 - 03.2019
- Consistently exceeded territory sales goals through targeted account development and strategic sales initiatives.
- Built strong partnerships with deli directors, cheese specialists, and retail buyers to expand product placement.
- Managed broker teams to improve merchandising execution and product visibility in key markets.
- Trained and mentored sales representatives across Arizona and Wisconsin.
- Represented the company at industry trade shows to expand market presence and secure new distribution partnerships.
Retail Sales Representative
Sartori Cheese
Plymouth, WI
09.2011 - 07.2013
- Increased product sales through personalized customer engagement and consultative selling.
- Conducted in-store demonstrations and product presentations to boost consumer awareness.
- Built relationships with buyers, cheese specialists, and retail partners to expand product distribution.
- Managed territory routing and call schedules to ensure consistent account coverage.
- Closed store-level distribution gaps to improve product availability and market penetration.
Education
Master of Business Administration - MBA
Lakeland University
Sheboygan, WIBachelor of Arts - Marketing
Lakeland University
Sheboygan, WISkills
- Sales Strategy
- Key Account Management
- Channel Development
- Business Development
- Client Relationship Management
- Digital Marketing
- Team Leadership & Training
- CRM Implementation
- Forecasting & Budgeting
- Market Expansion
- Technology: Microsoft Word, Excel, PowerPoint, Outlook, Salesforce, Zoho CRM, Adobe InDesign
Timeline
Director of Sales
Oberweis Dairy
03.2025 - 03.2026
Sales Manager
Fresh Picks
12.2023 - 07.2024
Regional Marketing Manager
Dairy Farmers of Wisconsin
03.2019 - 06.2022
Area Sales Manager
Sartori Cheese
07.2013 - 03.2019
Retail Sales Representative
Sartori Cheese
09.2011 - 07.2013
Bachelor of Arts - Marketing
Lakeland University
Master of Business Administration - MBA
Lakeland University