Summary
Overview
Work History
Education
Skills
Activities
Timeline
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Brady Bjorkman

Chicago,IL

Summary

Dynamic marketing professional with a proven track record of driving impactful projects and contributing value to cross-functional teams. Known for being adaptable and having a results-oriented approach. I am committed to maintaining the highest standards of integrity in all endeavors, while continuously expanding my skill set to stay at the forefront of the ever-evolving marketing landscape.

Overview

4
4
years of professional experience

Work History

Brand Manager

Chervon North America
04.2022 - Current
  • Developed and executed comprehensive brand strategies positioning our new power tool brand as a market leader
  • Launched the brand with 0 batteries in the market, growing to over 500,000 circulating batteries in 2023
  • Achieved a significant sales increase from 90K Units ($15.6 M) in 2021 to a projected 414K units ($43.6 M) by EOY 2023 (67% CAGR)
  • Owned key strategic partnerships, including Lowe’s, Los Angeles Football Club (LAFC) of Major League Soccer (MLS), 13 contracted influencers, industry personalities, agency partners, and retailers
  • Implemented marketing campaigns leveraging the LAFC partnership, resulting in sales parity (1:1) with a key direct competitor in the LA region, overturning the historical 4:1 national sales ratio
  • Generated 30+ billion impressions through local and national marketing events with LAFC
  • Led cross-functional teams in successfully launching 60+ new power tool products
  • Developed 12 digital marketing campaigns utilizing social media, email marketing, website, display, and SEO strategies
  • Achieved increased online visibility and engagement with 10K+ reviews and a 4.8/5 average rating
  • Worked with creative teams to produce compelling content, in-store merchandising, including product videos, end caps, quarter pallets, collateral, and social media updates
  • Managed shot lists and production spreadsheets with our creative agency for new product launch shoots, also acting as talent in 3+ shoots
  • Strategically led seeding initiatives to pro contractor events, trade schools, and apprenticeships
  • Shared the brand budget and worked with senior leadership to align on investments
  • Owned the brands swag store, adding new items that align with the brand
  • Executed 3+ national trade shows per year, including SEMA, STAFDA, and ETCS, ensuring successful representation and visibility for the brand.

Field Marketing Representative

Chervon North America
05.2021 - 04.2022
  • Trained retail partners and consumers (3,000+) on Chervon brands to build brand equity
  • Drove over $100K+ in-aisle conversions through brand advocacy and product knowledge / demonstrations
  • Leveraged store relationships to find creative merchandising opportunities for Chervon brands such as claiming 10+ endcaps
  • Built strong relationships with Lowe's stores and numerous contractor businesses in the LA area
  • Fostered key partnership with LAFC by hosting local monthly activations and entertaining partners at home games (15 games).

Sales Representative - Medical Devices

USA Shield LLC
04.2020 - 01.2021
  • Grass roots marketing and sales of hand sanitizer and protective masks
  • Responsible for marketing and selling strategies via social media, D2D, and cold calling
  • Bjorkman family business with sales throughout the US through both corporations and communities.

Education

BBA - Marketing and Entrepreneurial Management

Drake University
Des Moines, IA
05.2021

Skills

  • Relationship Building
  • Sponsorships
  • Demand Creation
  • Digital and social media
  • Team Leadership
  • Brand Positioning

Activities

  • Drake Football, Division 1, Wide Receiver
  • National Football Foundation & College Hall of Fame Hampshire Honor Society Award, 2021
  • Member of Sigma Phi Epsilon Fraternity, Scholarship cabinet
  • Dean's list | 2019, 2020, 2021
  • Pioneer Football League, Academic Honor Roll | 2018, 2019, 2020, 2021

Timeline

Brand Manager

Chervon North America
04.2022 - Current

Field Marketing Representative

Chervon North America
05.2021 - 04.2022

Sales Representative - Medical Devices

USA Shield LLC
04.2020 - 01.2021

BBA - Marketing and Entrepreneurial Management

Drake University

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Brady Bjorkman