Brady Dollard
Rockhill,NY
Summary
Team leader with over 11 years of experience in developing unique strategies for communication and investment across CPG, insurance and finance. World traveler, accomplished presenter and strong negotiator with a proven track record of team leadership and motivation.
Overview
12
12
years of professional experience
Work History
Client Lead
Mindshare
06.2018 - 09.2019
- Lead client relationship with senior stakeholders across Mindshare Australia's largest client
- Crucial in repairing and deepening the client relationship - recently receiving the highest client rating from NAB in their 7 years with Mindshare
- Connection point across all SBUs to deliver data driven insights and audience-centric media approaches
- Oversee the output of all product and input on key strategic pieces of work and all major briefs
- Motivate and retain team of 25 - currently growing as the Search and Social accounts are on-boarded
- Supported NAB through a major internal restructure and a Royal Commission into the banking industry with immediate crisis response and guidance on long-term approach to rebuilding trust
- Participating in 5 month training - C-Suite- Client Service Excellence
- Developing skills in contract review, team structure, and fee proposal
- Built trusted relationships with relevant senior clients including members of the ELT
- Delivered 2019 Enterprise Strategy and Media Planning Principles
- Critical player in restructuring the team and turning around the processes and engagement strategy when NAB gave Mindshare 90 days to improve the work and the relationship
- Responsible for the output and growth of a team of 12 across the Consumer Portfolio (credit cards, home loans, etc.) and approximately $25 million AUD in billings
Director, Investment
Mindshare
05.2017 - 06.2018
- Managed and inspired the investment group to deliver best practice planning and trading
- Built trusted and influential client relationships by consistently delivering strong recommendations and functioning as a true business partner to assist Bupa in navigating a complex category and landscape
- Developed go-to-market investment approach for Bupa's major re-launch in Jan 2018
- Oversaw financial accuracy across the team and developed commercial opportunities for the agency
- Developed senior media partner relationships to ensure strong negotiation position and open up best in class opportunities for our client
- Provided growth and development opportunities within the team and acted as the linchpin all SBUs
Director, Client Leadership
Mindshare
02.2014 - 10.2016
- Drove partnership with Unilever marketing as their key agency contact for all marketing and media activity
- Traveled within the SE Asian region (ie: Singapore, Cambodia, Myanmar) to represent Mindshare, facilitate workshops for Unilever clients and build connections across our regional network
- Managed Skincare and Oral Care portfolio - including analysis of market trends and customer behaviors as well as communication and investment strategy
- Lead a team of 6 who are directly responsible for the implementation of multi-channel media plans
- Collaborated across SE Asian markets and helped to implement global and regional vision for Mindshare and Unilever within the local market
- Planning for Agility Champion - Drove agile planning initiatives within the local market
Associate Director - Digital Investment
Mindshare
02.2013 - 01.2014
- Oversaw digital investment of $110MM US - 50% of Unilever portfolio
- Instrumental in implementing the structure of the account (Digital Investment group was created in February 2013) and in structuring the process for functioning within the new architecture
- Managed a team of 12 - including team structure, performance management/ development plans
Associate Director - Integrated Strategy and Planning
Mindshare North America
08.2012 - 01.2013
Connections Manager- Communications Planning
Starcom Mediavest Group
10.2010 - 07.2012
Planning Manager- Integrated Planning
Mindshare
03.2010 - 10.2010
Senior Associate- Integrated Planning
Mindshare
01.2009 - 03.2010
Associate - Integrated Planning
Mindshare
10.2007 - 12.2008
Education
Bachelor of Science - Marketing
Pennsylvania State University
State College, PA08.2007
Skills
- Strategic plan development
- Collaborative
- Resource Planning
- Creativity
Volunteer Experience
- Assistant Basketball Coach, Special Olympics Australia, 11/01/17, Present, Coordinate drills, scrimmage games and one on one coaching with players ranging from 8-30 years old, Coach B/C Grade Teams in all tournaments
- Mentor, WEDU, 12/01/14, 12/31/16, Developed a one-on-one relationship with my mentee to support her academic and career growth, Facilitated leadership lessons with my mentee and helped track progress toward her short term and long term goals
- Communications Volunteer, IRC (International Rescue Committee), 10/01/16, 11/30/16, Developed communication materials to help expand the involvement of private sector businesses and universities in conjunction with the local branch
Accomplishments
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Supervised team of [Number] staff members.
- Achieved [Result] through effectively helping with [Task].
- Documented and resolved [Issue] which led to [Results].
Timeline
Client Lead
Mindshare
06.2018 - 09.2019
Director, Investment
Mindshare
05.2017 - 06.2018
Director, Client Leadership
Mindshare
02.2014 - 10.2016
Associate Director - Digital Investment
Mindshare
02.2013 - 01.2014
Associate Director - Integrated Strategy and Planning
Mindshare North America
08.2012 - 01.2013
Connections Manager- Communications Planning
Starcom Mediavest Group
10.2010 - 07.2012
Planning Manager- Integrated Planning
Mindshare
03.2010 - 10.2010
Senior Associate- Integrated Planning
Mindshare
01.2009 - 03.2010
Associate - Integrated Planning
Mindshare
10.2007 - 12.2008
Bachelor of Science - Marketing
Pennsylvania State University
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