Brandi Krytusa
Los Angeles,CA
Summary
Senior multi-unit operations and sales leader with over a decade of experience driving revenue growth, scaling high-performing teams, and leading multi-location businesses. Proven in translating strategy into measurable results, optimizing operations, and building strong leadership pipelines. Known for fostering accountable, performance-driven cultures and delivering exceptional customer experiences in fast-paced, high-growth environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Head of Sales and New Business Development
Reef Fitness Holdings
09.2025 - Current
- Lead revenue strategy and operational performance across multiple locations, driving top-line growth while maintaining disciplined cost control.
- Oversee sales performance, marketing initiatives, and customer experience strategy to improve conversion, retention, and overall profitability.
- Partner cross-functionally with leadership to forecast performance, identify revenue gaps, and implement corrective strategies.
- Build scalable systems and processes to support continued expansion and operational excellence.
Sales, Operations and Growth Strategy
Corporate Consultant
05.2025 - Current
- Advise multi-unit businesses on revenue growth, operational efficiency, and organizational structure.
- Conduct market analysis and performance audits to identify opportunities for expansion and profitability.
- Design and implement scalable systems, leadership frameworks, and go-to-market strategies.
Director (Transition Leadership)
BASH Boxing
03.2025 - 05.2025
- Appointed to lead operations during ownership transition, ensuring business continuity across teams and locations.
- Partnered with executive leadership to align operational strategy with new ownership vision.
- Stabilized team performance and maintained revenue flow during a high-risk transition period.
District Manager
BoxUnion Services
01.2024 - 12.2024
- Oversaw performance across multiple studio locations, owning revenue outcomes, team leadership, and operational execution.
- Led and developed management teams to drive sales performance, customer experience, and operational consistency.
- Monitored KPIs including revenue, conversion rates, and client retention to inform strategic decisions.
Operating Principal
BASH Boxing
04.2023 - 09.2024
- Owned strategic, operational, and sales performance across assigned locations/territory.
- Led and developed management teams, building a pipeline of high-performing future leaders.
- Increased regional revenue through targeted marketing strategies and enhanced customer engagement.
- Implemented operational standards and streamlined processes to improve efficiency and scalability.
- Partnered with executive leadership to align growth initiatives with company-wide objectives.
Regional Launch Manager
BASH Boxing
11.2022 - 10.2023
- Led end-to-end launch strategy for new locations including staffing, training, marketing, and revenue ramp plans.
- Built pre-sale pipelines and drove early-stage revenue through grassroots marketing and lead conversion strategies.
- Recruited, hired, and trained sales and coaching teams to ensure strong operational and cultural foundations.
- Delivered successful transition from pre-opening to stabilized operations across multiple launches.
Corporate Operations & Talent Development
BASH Boxing
04.2019 - 04.2022
- Built and executed onboarding and training programs for sales and operations teams.
- Led talent acquisition, workforce planning, and performance management initiatives.
- Streamlined internal processes to improve operational efficiency and team productivity.
Regional Manager
Orangetheory Fitness
06.2015 - 05.2019
- Managed multi-unit operations with full responsibility for sales performance, staffing, and member experience.
- Drove revenue growth through performance coaching, sales training, and local marketing initiatives.
- Developed high-performing teams and future leaders through structured coaching and accountability systems.
Education
Bachelor of Science - Art, Design & Merchandising
Radford University
Skills
- Revenue strategy
- Leadership development
- Operational excellence
- Performance management
- Team leadership
- Sales strategy development
- Lead generation
- Sales team training
- Staff management
- Client relationship management
Certification
- SHRM Human Resources Certification
- ACE Group Fitness Instructor
- CPR & First Aid Certified
Core Leadership Expertise
- Multi-Unit Revenue Leadership & P&L Ownership
- Territory Growth Strategy & Market Expansion
- Senior Leader Development (Regional/Studio Directors)
- Sales Performance, KPIs & Conversion Optimization
- Operational Efficiency & Cost Control
- New Location Launch & Ramp Strategy
- Cross-Functional Executive Collaboration
- Customer Experience & Retention Strategy
Timeline
Head of Sales and New Business Development
Reef Fitness Holdings
09.2025 - Current
Sales, Operations and Growth Strategy
Corporate Consultant
05.2025 - Current
Director (Transition Leadership)
BASH Boxing
03.2025 - 05.2025
District Manager
BoxUnion Services
01.2024 - 12.2024
Operating Principal
BASH Boxing
04.2023 - 09.2024
Regional Launch Manager
BASH Boxing
11.2022 - 10.2023
Corporate Operations & Talent Development
BASH Boxing
04.2019 - 04.2022
Regional Manager
Orangetheory Fitness
06.2015 - 05.2019
Bachelor of Science - Art, Design & Merchandising
Radford University