Brandon Gomez

• Built and scaled internal Nutraceutical offers from $0 to $10M in revenue within the first 5 months
• Grew annual revenue to $30M in 2024 and $38M in 2025 through strategic offer and affiliate optimization
• Increased overall profit margins from a 10% target to 14% by improving backend monetization and processing efficiency
• Managed and maintained relationships with high-performing affiliates, driving consistent and scalable traffic to internal offers
• Assisted in optimizing backend systems including payment processing, branding, and funnel performance to improve conversion rates and approvals
• Monitored campaign performance, identifying inefficiencies and implementing data-driven optimizations across funnels and traffic sources

• Sourced, onboarded, and managed Nutraceutical advertisers, helping drive revenue through affiliate partnerships
• Worked with advertisers to optimize offer pages, including trial and straight sale funnels, to meet industry performance standards
• Utilized CAKE CRM to manage offers, track performance, and support campaign optimization across multiple advertisers
• Collaborated with affiliate managers to identify high-potential offers and prioritize scaling opportunities
• Matched advertisers with top-performing affiliates based on traffic quality, vertical fit, and performance goals
• Contributed to campaign strategy and offer positioning through team brainstorming and performance analysis
• Provided ongoing feedback on funnel performance, conversion rates, and overall offer viability to improve results

• Managed offer setup and implementation within CAKE CRM
• Configured tracking links, pixels, and postbacks
• Supported onboarding of new campaigns and advertisers
• Performed QA on offers and landing pages
• Troubleshot tracking and integration issues
• Managed pay-per-call advertisers and ensured lead quality
• Assisted in campaign optimization and performance improvements