Brayan Hernandez
Guttenberg,NJ
Summary
Results-driven Marketing and Sales Specialist with a proven track record in customer engagement, business development, and digital marketing. Skilled in prospecting, lead generation, and managing sales pipelines using tools like Asana and CRM platforms. Experienced in creating impactful content and implementing marketing strategies across email and social media channels to enhance brand visibility and drive revenue growth. Adept at fostering strong client relationships, conducting inventory audits, and ensuring regulatory compliance. Known for effective communication, problem-solving, and team leadership, with a commitment to delivering measurable results and driving business success.
Overview
7
7
years of professional experience
Work History
Sales Intern
GYFR
Remote
09.2024 - Current
- Directed outreach campaigns to establish B2B partnerships.
- Developed scripts and templates for cold emailing and calling.
- Tracked sales pipelines and optimized processes using tools like Asana.
- Conducted prospecting to identify and qualify potential B2B partners.
Dispensary Associate
Ascend Wellness Holdings
Fort Lee, NJ
11.2023 - Current
- Accurately process sales using the point-of-sale (POS) system, ensuring proper cash handling, and data entry
- Verify proper paperwork, documentation, and required identification for customers, adhering to all local, state, and federal regulations regarding cannabis sales.
- Conduct nightly inventory audits and product counts, ensuring compliance with state regulations.
- Licensed by the State of New Jersey to handle and sell regulated products, adhering to strict industry standards.
- Built strong customer relationships by providing tailored product recommendations and addressing inquiries.
Marketing Coordinator
Hudson Auto & Tire Repair
North Bergen, NJ
01.2023 - 09.2024
- Leveraged word-of-mouth marketing by fostering strong relationships with local customers and encouraging referrals.
- Designed promotional materials, including flyers and digital graphics, to support marketing efforts.
- Collaborated with the shop’s team to identify customer needs and tailor marketing efforts to the target audience.
- Increased customer inquiries and appointments by executing targeted digital and local outreach campaigns.
Sales Lead Keyholder
Express Clothing
East Rutherford, NJ
04.2021 - 06.2022
- Managed opening and closing procedures, ensuring the store was prepared for business, and secured at the end of the day.
- Oversaw financial transactions, including balancing registers and preparing bank deposits, while maintaining accuracy and security.
- Conducted regular inventory counts and audits to ensure stock accuracy, and prevent shrinkage.
- Implemented and maintained visual displays according to company standards to enhance the shopping experience, and drive sales.
- Provided guidance and support to sales associates, fostering a collaborative and productive work environment.
Social Media Influencer
American Eagle Outfitters, Inc
New York, NY
03.2020 - 02.2021
- Interacted with followers by responding to comments and messages, fostering a sense of community, and loyalty to the brand.
- Developed engaging and authentic content showcasing American Eagle products across various social media platforms, aligning with the brand’s image and values.
- Collaborated with American Eagle’s marketing team to promote new product launches, sales, and events, effectively increasing brand awareness and driving sales.
- Monitored social media trends and audience preferences to tailor content strategies, ensuring relevance, and maximizing engagement.
- Tracked and analyzed content performance using social media analytics tools, providing insights to optimize future campaigns.
Sales Lead
American Eagle Outfitters, Inc
New York, NY
11.2017 - 02.2021
- Acted as the Leader on Duty during shifts, overseeing store operations and ensuring a seamless customer experience.
- Drove sales by maximizing fitting room and sales floor productivity, contributing to the store’s financial success.
- Trained, motivated, and celebrated associates, fostering a positive work environment and enhancing team performance.
- Ensured the store met American Eagle’s visual standards, maintaining an appealing and brand-consistent environment.
Education
Bachelor of Science - Marketing
New Jersey City University
Jersey City, NJ05-2025
Skills
- Prospecting and Lead Generation
- Customer Relationship Management (CRM)
- Digital Marketing
- Content Creation
- Team Leadership
- Inventory Management
- Sales Operations
- Market Research
- Closing Sales
- Relationship Building
Timeline
Sales Intern
GYFR
09.2024 - Current
Dispensary Associate
Ascend Wellness Holdings
11.2023 - Current
Marketing Coordinator
Hudson Auto & Tire Repair
01.2023 - 09.2024
Sales Lead Keyholder
Express Clothing
04.2021 - 06.2022
Social Media Influencer
American Eagle Outfitters, Inc
03.2020 - 02.2021
Sales Lead
American Eagle Outfitters, Inc
11.2017 - 02.2021
Bachelor of Science - Marketing
New Jersey City University
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