Breanna Blalock
Birmingham
Summary
Experienced marketing and coordination professional with a strong background in planning, organizing, and executing initiatives that drive engagement and organizational success. Proven ability to manage multiple projects simultaneously, ensuring smooth execution from initial planning through evaluation and follow-up. Skilled in vendor and stakeholder coordination, relationship building, and strategic communication. Brings a versatile approach to supporting professional development programs and team growth through collaboration, organization, and data informed decision making.
Overview
7
7
years of professional experience
Work History
Marketing & Events Coordinator
Burr & Forman LLP
Birmingham, AL
08.2024 - Current
- Coordinate day to day corporate events, CLEs, conferences, and client hospitality engagements to enhance brand visibility and support business development goals.
- Manage end-to-end event logistics including venue negotiation, client registration with a tracking software, vendor coordination, on-site execution, and post-event follow-up.
- Analyzed post-event feedback, implementing improvements for future marketing initiatives.
- Developed creative concepts for memorable events that drove increased brand recognition and customer loyalty.
- Strengthened relationships with vendors and partners, ensuring reliable support for future events.
- Implemented efficient registration systems to streamline attendee experience and capture valuable data for future marketing efforts.
- Conducted thorough research on industry trends and competitor offerings to inform innovative event strategies.
- Managed budgets effectively, optimizing resources and reducing overall costs without sacrificing event quality.
- Led pre-event planning meetings to ensure clear communication among team members, resulting in smooth operations on event day.
- Managed vendor relationships, negotiating contracts to optimize event budgets and resources.
- Led cross-functional teams in planning and executing large-scale conferences and workshops.
- Develop and distribute targeted event communications to strengthen client relationships and increase attendance.
- Oversee promotional materials and track event ROI to support strategic marketing initiatives.
Patient Accounts Receivable
Ascension St. Vincent’s
Birmingham, AL
01.2022 - 01.2024
- Managed daily accounts receivable, ensuring accurate and timely processing of patient, insurance, and company payments.
- Provided proactive client service, reducing billing issues and improving overall patient satisfaction.
- Supported clinic operations through scheduling, patient intake, and administrative coordination to improve workflow efficiency.
- Facilitated patient account inquiries, resolving billing issues and enhancing customer satisfaction.
- Collaborated with healthcare providers to obtain necessary documentation for claim approvals.
- Analyzed account discrepancies, implementing corrective measures to improve financial accuracy and efficiency.
- Monitored aging accounts receivable, initiating follow-ups to expedite payment collection processes.
- Led process improvement initiatives that streamlined billing operations and reduced turnaround times.
- Mentored junior specialists in best practices for patient account management and customer service excellence.
- Maintained high levels of data accuracy with meticulous attention to detail in processing insurance claims and updating patient records.
- Electronically submitted bills according to compliance guidelines.
- Assisted patients in understanding their financial responsibilities by explaining healthcare benefits, coverage limitations, and out-of-pocket costs clearly and concisely.
- Worked with outside entities to resolve issues with billing, claims, and payments.
- Contacted patients after insurance was calculated to obtain payments.
- Utilized computer programs to create invoices, letters, and other documents.
- Prepared reports detailing billing actions, flags, and other key information.
- Contributed to departmental goals for lowering A/R days by prioritizing accounts based on aging reports, taking appropriate action steps to expedite collections or adjustments as needed.
Team Lead
Topgolf
Birmingham, AL
01.2019 - 01.2022
- Served as primary point of contact for group and corporate events, driving repeat business and long-term client relationships.
- Coordinated staffing schedules and supervised event support teams to ensure seamless execution and service quality.
- Managed event contracts and payments while maintaining high customer satisfaction ratings.
- Supported cross-departmental collaboration from event setup through post-event breakdown.
- Streamlined operational workflows, resulting in increased efficiency and reduced wait times for guests.
- Mentored team members on product knowledge and sales techniques, fostering a collaborative environment.
- Collaborated with management to implement promotional events, driving engagement and revenue growth.
- Analyzed guest feedback to identify areas for improvement, influencing strategic service enhancements.
- Trained new team members by relaying information on company procedures and safety requirements.
- Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
- Worked different stations to provide optimal coverage and meet production goals.
- Managed schedules, accepted time off requests and found coverage for short shifts.
- Managed risks and mitigated potential issues through proactive planning, monitoring, and timely decisionmaking.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Education
Bachelor of Arts - Business
University of Alabama - Online
Tuscaloosa, AL05-2027
Associate of Arts & Associate of Science - undefined
Northeast Alabama Community College
Rainsville, AL01-2023
Certificate - General Studies & Religious Studies
Southern Wesleyan University
Central, SC01-2020
Skills
- Client Relationship Management
- Verbal and written communication
- Event Sales & Coordination
- Corporate & Client Event Execution
- Accounts Receivable & Payment Processing
- CRM & Microsoft Office (Excel, Word, PowerPoint)
- Communication, Negotiation & Conflict Resolution
- Team Leadership & Staff Training
- Time Management & Task Prioritization
- Process Improvement & Customer Experience Enhancement
- Marketing analytics
Timeline
Marketing & Events Coordinator
Burr & Forman LLP
08.2024 - Current
Patient Accounts Receivable
Ascension St. Vincent’s
01.2022 - 01.2024
Team Lead
Topgolf
01.2019 - 01.2022
Associate of Arts & Associate of Science - undefined
Northeast Alabama Community College
Certificate - General Studies & Religious Studies
Southern Wesleyan University
Bachelor of Arts - Business
University of Alabama - Online