Breanna Meertins
New York,NY
Summary
Athletics program director with hands-on experience building and scaling sports programs from the ground up, including developing a pickleball business that grew to earn recognition on CBS News. I’ve led day-to-day operations, coordinated staff, and created programming that drives both participation and consistent revenue growth. My focus is sports management, event operations, fostering team collaboration and achieving exceptional outcomes with adaptability and reliability.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Director of Pickleball Program (Contract)
Rolin
Red Hook, NY
03.2026 - 04.2026
- Launched and led a pickleball program, increasing court utilization through structured programming
- Developed schedules, pricing models, and skill-based program tiers
- Coordinated clinics, events, and match play to drive engagement and participation
- Managed a tournament including scheduling, player coordination, and event execution
- Supervised coaching staff and ensured consistent instructional standards
- Oversaw communication, scheduling, and day-to-day program operations
- Utilized CRM-style tracking and scheduling platforms (CourtReserve) to monitor client engagement, retention, and operational performance
- Drove organizational change by implementing new technologies and training programs for staff development.
- Revolutionized customer service protocols, significantly improving customer satisfaction ratings.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
Lead Coach (Program Operations)
Hudson Valley Pickleball & Golf Center
Hudson Valley, NY
01.2025 - 01.2026
- Led private, group, and clinic sessions while supporting overall program operations
- Facilitated group coaching sessions and provided individual coaching support.
- Collaborated with other coaches to develop effective game plans and improve overall team tactics.
- Contributed to program development, scheduling, and participant coordination
- Mentored and supported coaches to improve instructional quality and consistency
- Designed structured session plans aligned with program goals and athlete development
- Analyzed player feedback to refine coaching techniques and improve satisfaction rates.
- Reduced player injuries by emphasizing proper form, stretching, and warm-up routines during practice sessions.
- Facilitated team building activities and workshops to improve communication, collaboration and productivity.
Owner & Director of Coaching
Majestic Pickleball
Poughkeepsie, NY
01.2022 - Current
- Founded and scaled a full-service athletic program, overseeing end-to-end operations including scheduling, pricing, staffing, and client experience
- Managed & curated structured programming (clinics, leagues, private instruction) to drive consistent revenue and retention
- Developed and implemented effective business strategies to drive growth and profitability.
- Generated approximately $8,000+ in monthly revenue through strategic programming, pricing optimization, and high-retention client models
- Built and managed a 400+ active client portfolio, maintaining strong retention through premium service and relationship management
- Designed player development pathways from beginner to advanced levels
- Recruited and trained a team of coaches, establishing service standards, operational systems, and performance expectations
- Oversaw financial management, including budgeting, forecasting, and expense control.
- Established key performance indicators (KPIs) to monitor operations and ensure alignment with organizational goals.
- Directed scheduling, capacity management, and operational logistics, optimizing resource utilization and client flow
- Managed payments, communications, and logistics across all programming
- Executed brand growth strategies through marketing, partnerships, and community engagement
Pickleball Coach
YMCA (Far Rockaway)
01.2022 - 2024
- Led youth summer camp programming and supported adult instruction
- Organized activities and structured sessions to improve attendance and engagement
- Created a positive, high-energy environment focused on youth development and teamwork
- Facilitated workshops and training sessions, fostering skill development among diverse student groups.
- Organized successful youth sports events, ensuring timely scheduling and efficient logistics management.
- Coordinated community outreach initiatives including volunteer work and youth camps to promote the value of youth sports participation.
- Developed and maintained network of professional resources to refer clients to.
Education
Associate of Science - Software Development Coursework
Queensborough Community College
Queens, NY01-2015
Associate of Applied Business - Business Administration
Dutchess Community College
Poughkeepsie, NY08-2026
Skills
- Program Operations
- Athletic Program Management
- Coach Supervision & Training
- Event & Tournament Management
- Scheduling & Logistics Coordination
- Revenue Generation & Pricing Strategy
- Membership & Retention Systems
- Community Engagement
- Athlete Development (Youth & Adult)
- Marketing & Outreach
- CRM/Scheduling Platforms (CourtReserve)
- Facility Coordination
- Client Experience Optimization
- KPI management
- Profit and loss analysis
Accomplishments
- Featured on CBS News
- Featured in Entrepreneur Magazine
- Featured in Empower Magazine
- Sponsored by Luzz Pickleball
Certification
- PPR Certified Pickleball Coach
- IPTPA Certified Pickleball Professional
- CPR Certified
Timeline
Director of Pickleball Program (Contract)
Rolin
03.2026 - 04.2026
Lead Coach (Program Operations)
Hudson Valley Pickleball & Golf Center
01.2025 - 01.2026
Owner & Director of Coaching
Majestic Pickleball
01.2022 - Current
Pickleball Coach
YMCA (Far Rockaway)
01.2022 - 2024
Associate of Science - Software Development Coursework
Queensborough Community College
Associate of Applied Business - Business Administration
Dutchess Community College
ATHLETIC ACHIEVEMENTS
4.5+ Competitive Pickleball Player, APP Tour Singles Champion — Golden Ticket Qualifier for Nationals, Multiple Tournament Placements