Summary
Overview
Work History
Education
Skills
Timeline
Awards Honors Achievements
References
Awards Honors Achievements
References
OperationsManager

BRENDA BARTLETT

Tampa,FL

Summary

Broadcast operations professional operates well in individual and team capacities leveraging seasoned work ethic to quickly adapt to different processes and drive company objectives.

Overview

46
46
years of professional experience

Work History

Traffic, WLLD/WRBQ/WWCN

Beasley Media Group
01.2023 - 05.2024

Remote work

Traffic, WLLD/WRBQ CBS Radio St Petersburg, FL

Beasley Media Group St Petersburg/Tampa, FL
12.2014 - 01.2023
  • Dec 2014 conversion to Marketron traffic software
  • Feb 2015 Marketron certification traffic/continuity/programming and A/R

Traffic, WRBQ CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
12.2012 - 11.2014
  • Back-up Continuity, WQYK/WLLD/WRBQ/WYUU/WHFS-FM&AM
  • Input sales orders
  • Prepare daily program log
  • Log reconciliation.

Traffic, WRBQ/WQYK CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
09.2012 - 12.2012
  • Input sales orders
  • Prepare daily program log
  • Log reconciliation.

Traffic, WRBQ/WSJT CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
04.2010 - 09.2012
  • Input sales orders
  • Prepare daily program log
  • Log reconciliation
  • Call letter change 9/12 from WSJT to WHFS.

Traffic, WRBQ/WLLD CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
04.2009 - 04.2010
  • Input sales orders
  • Prepare daily program log
  • Log reconciliation
  • July 2009 conversion to IBS traffic software.

Traffic/Continuity, WYUU-FM, CBS Radio St. Petersburg, FL

CBS Radio Tampa, FL
10.2008 - 04.2009
  • Traffic, WRBQ-FM
  • Back-up Continuity, WQYK-FM & AM/WLLD/WSJT/WRBQ.

Traffic/Continuity, WYUU-FM CBS Radio Tampa, FL

CBS Radio Tampa, FL
10.1998 - 10.2008
  • Input contracts and copy using Marketron system
  • Prepare daily program log, sales reports and log reconciliation, invoicing of clients
  • Implemented copy system
  • Updated program log to reflect current programming
  • WRBQ-AM sold 4/99
  • Call letter change 4/02 from WRBQ to WYUU
  • Conversion to Audio Vault 6/02
  • Conversion to Wicks/Data Flex traffic software 3/04.

Accounting Assistant, WFTS-TV, ABC, Tampa, FL

WFTS-TV, ABC/FOX/Independent Tampa, FL
03.1996 - 10.1998
  • Collection of local and national accounts receivable
  • Consistently bested broadcast division average for local collections
  • Perform credit reference checks
  • Log reconciliation
  • Coordinate co-op scripts and invoice revisions for clients
  • Process accounts payable invoices, resolve vendor inquiries
  • Review expense reports and monitor compliance with procurement card program
  • Maintain call accounting system
  • Reports using Microsoft Windows 95 Excel and Word.

Assistant Traffic Manager, WFTS-TV, ABC/FOX, Tampa, FL

WFTS-TV, ABC/FOX/Independent Tampa, FL
03.1992 - 03.1996
  • Assist in hiring
  • Train incoming personnel
  • Responsible for formats and scheduling using BIAS System for Fox
  • Maintain Fox prime and children's inventory
  • Code all incoming orders, order input manually and through electronic contracting with Katz
  • Back-up and assist national sales, logs, copy, political rates
  • Assist other departments with BIAS input
  • Log reconciliation manually and Biaslink
  • Organize and maintain commercial tape library
  • Odetics training
  • Revised product conflict code list 1/93.

Traffic Assistant, WFTS-TV, FOX, Tampa, FL

WFTS-TV, FOX, Tampa, FL
05.1990 - 03.1992
  • Work closely with sales staff to maximize inventory
  • Produce computerized daily log using BIAS system
  • Order input
  • Local copy.

Promotion Assistant, WFTS-TV, FOX/INDEPENDENT, Tampa, FL

WFTS-TV, FOX/INDEPENDENT, Tampa, FL
10.1988 - 04.1990
  • Assist with on-air promotion and design of promotional campaigns
  • Produce episodic promos; write and produce on-air promos as needed
  • Designed/implemented computerized databases for promotion/movie tapes, episodic promos, press list
  • Schedule on-air promotion.

Operations Coordinator, WEDU-TV, PBS, Tampa, FL

WEDU-TV, PBS, Tampa, FL
11.1985 - 05.1987
  • Supervise computerized program log operations using MEMTRAC system
  • Responsible for PBS DACS information
  • Assign and schedule recordings
  • Coordinate machine usage with engineering and production
  • Performed computer conversion of videotape library
  • Designed and wrote auction volunteer database and human resource computer programs using DOS:DBase III Plus
  • Production assistant, GTE Grand Prix 11/86.

Traffic Manager, KCPT-TV, PBS, Kansas City, MO

KCPT-TV, PBS, Kansas City, MO
07.1984 - 11.1985
  • Supervise daily broadcast operations
  • Supervise staff of three
  • Maintain broadcast and facilities schedules
  • Coordinate teleconferences
  • Organize and maintain videotape library
  • Assign and schedule recordings
  • Assist with on-air promotion
  • Implemented team concept of operations
  • Designed and co-wrote computerized operations system for program logs and edit decision list using CP/M:DBase II
  • Responsible for program operations of ITFS 2-channel medical service
  • Responsible for coordinating ITV dubbing service for seven regional school districts
  • Worked in new team concept approach to promotion and pledge drives
  • Ratings doubled with highest pledge dollars in station history.

Consultant/VHS Editor, 21st Century Productions, Columbia, MO

21st Century Productions, Columbia, MO
04.1984 - 11.1985

Chyron IV Operator, WDAF-TV, NBC, Kansas City, MO

WDAF-TV, NBC, Kansas City, MO
04.1984 - 11.1985
  • Royals baseball games (4/84-9/84 & 4/85-9/85)
  • Weekend news (7/84-11/85)

Assistant Traffic & Continuity, KCPT-TV, PBS, Kansas City, MO

KCPT-TV, PBS, Kansas City, MO
01.1984 - 06.1984
  • Traffic duties for Instructional TV service
  • Write and assist in production of on-air promotion
  • Converted videotape and slide libraries to computer
  • Operate Chyron IV during pledge drives and auction.

Camera Operator/Production Engineer, Group W Cable, Columbia, MO

Group W Cable, Columbia, MO
01.1982 - 01.1984
  • Assistant Producer/Camera Operator 'Columbia On Tap', weekly information/news magazine program 3/82-9/82
  • Assist in live music simulcasts, high school football games and concerts.

Operations Manager KWWC-FM & Assistant Engineer FM/TV, Stephens College, Columbia, MO

Stephens College, Columbia, MO
01.1980 - 01.1984
  • Supervise daily broadcast operations
  • Responsible for construction permit for power increase to 1.25kw, licensed 10/83
  • Increased operating hours from 40 to 100 hours weekly
  • Train and supervise student and volunteer staff of 35 (personnel changed every 7 weeks)
  • Determine program schedule, policies and procedures
  • Design and conduct community ascertainment surveys
  • Co-producer weekly talk show for two years
  • Production work and airshift
  • Initiated underwriting and in-kind gifts, assisted in obtaining budget increases despite financial situation of college
  • Assisted Chief Engineer in design and installation of radio and TV facilities
  • Expanded from one radio studio to five new studios and automation including two radio transmitters, new transmitter plant and tower
  • Assisted in rebuilding TV control room and master control: new electrical service, rewiring light grids and instruments.

Disc Jockey/Lighting, Music Machine, Columbia, MO

Music Machine, Columbia, MO
11.1979 - 01.1984
  • Provided reliable service for various events, including weddings, corporate functions, and private parties.

Announcer, Part-time, KJFF-FM, Jefferson City, MO

KJFF-FM, Jefferson City, MO
01.1980 - 01.1981

Assistant Production & Traffic Director, KLIK-AM/KJFF-FM Jefferson City, MO

KLIK-AM/KJFF-FM Jefferson City, MO
09.1978 - 01.1980
  • Write and produce commercials for live Top 40 AM and semi-automated beautiful music FM
  • Traffic duties primarily during computer conversion
  • Daily FM airshift.

Education

Accounting

Hillsborough Community College
Brandon, FL
12.1995

College of Law -

Stetson University
St. Petersburg, FL
11.1987

B.A. Degree Communications -

Stephens College
Columbia, MO
05.1978

Skills

  • Marketron certified
  • Operations
  • Traffic
  • Accounting
  • Continuity
  • Production
  • Promotions
  • Copywriter

Timeline

Traffic, WLLD/WRBQ/WWCN

Beasley Media Group
01.2023 - 05.2024

Traffic, WLLD/WRBQ CBS Radio St Petersburg, FL

Beasley Media Group St Petersburg/Tampa, FL
12.2014 - 01.2023

Traffic, WRBQ CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
12.2012 - 11.2014

Traffic, WRBQ/WQYK CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
09.2012 - 12.2012

Traffic, WRBQ/WSJT CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
04.2010 - 09.2012

Traffic, WRBQ/WLLD CBS Radio St Petersburg, FL

CBS Radio St Petersburg/Tampa, FL
04.2009 - 04.2010

Traffic/Continuity, WYUU-FM, CBS Radio St. Petersburg, FL

CBS Radio Tampa, FL
10.2008 - 04.2009

Traffic/Continuity, WYUU-FM CBS Radio Tampa, FL

CBS Radio Tampa, FL
10.1998 - 10.2008

Accounting Assistant, WFTS-TV, ABC, Tampa, FL

WFTS-TV, ABC/FOX/Independent Tampa, FL
03.1996 - 10.1998

Assistant Traffic Manager, WFTS-TV, ABC/FOX, Tampa, FL

WFTS-TV, ABC/FOX/Independent Tampa, FL
03.1992 - 03.1996

Traffic Assistant, WFTS-TV, FOX, Tampa, FL

WFTS-TV, FOX, Tampa, FL
05.1990 - 03.1992

Promotion Assistant, WFTS-TV, FOX/INDEPENDENT, Tampa, FL

WFTS-TV, FOX/INDEPENDENT, Tampa, FL
10.1988 - 04.1990

Operations Coordinator, WEDU-TV, PBS, Tampa, FL

WEDU-TV, PBS, Tampa, FL
11.1985 - 05.1987

Traffic Manager, KCPT-TV, PBS, Kansas City, MO

KCPT-TV, PBS, Kansas City, MO
07.1984 - 11.1985

Consultant/VHS Editor, 21st Century Productions, Columbia, MO

21st Century Productions, Columbia, MO
04.1984 - 11.1985

Chyron IV Operator, WDAF-TV, NBC, Kansas City, MO

WDAF-TV, NBC, Kansas City, MO
04.1984 - 11.1985

Assistant Traffic & Continuity, KCPT-TV, PBS, Kansas City, MO

KCPT-TV, PBS, Kansas City, MO
01.1984 - 06.1984

Camera Operator/Production Engineer, Group W Cable, Columbia, MO

Group W Cable, Columbia, MO
01.1982 - 01.1984

Operations Manager KWWC-FM & Assistant Engineer FM/TV, Stephens College, Columbia, MO

Stephens College, Columbia, MO
01.1980 - 01.1984

Announcer, Part-time, KJFF-FM, Jefferson City, MO

KJFF-FM, Jefferson City, MO
01.1980 - 01.1981

Disc Jockey/Lighting, Music Machine, Columbia, MO

Music Machine, Columbia, MO
11.1979 - 01.1984

Assistant Production & Traffic Director, KLIK-AM/KJFF-FM Jefferson City, MO

KLIK-AM/KJFF-FM Jefferson City, MO
09.1978 - 01.1980

Accounting

Hillsborough Community College

College of Law -

Stetson University

B.A. Degree Communications -

Stephens College

Awards Honors Achievements

  • 1988 Tampa Advertising Federation: WFTS Creative Team Silver Award Complete Campaign Local Consumer Advertising
  • 1988 Pinellas Suncoast Advertising Federation: WFTS Creative Team Honorary Award Complete Campaign Local Consumer Advertising
  • 1988 Who's Who in Entertainment
  • 1986 WEDU-TV, Employee of the Month, June
  • 1985 KCPT-TV Auction Appreciation Award
  • 1981 National AeRho Certificate of Appreciation
  • 1981 Outstanding Service Award, AeRho Stephens College
  • 1981 World Who's Who of Women
  • 1980 & 1981 Nominee Outstanding Young Women of America

References

  • Leslie Hamand, Market Controller, 727-563-8858
  • Steve Triplett (former) Market Manager 813-294-0271
  • Ken Denton, General Sales Manager, WRBQ/WLLD, 727-563-8840
  • April Brinks-Bailey, Natl Sales Manager, Beasley Media Group, 727-563-8877
  • Jay Mulligan (former) General Sales Manager, 727-249-1840
  • Lara Misuraca, Traffic Manager, 727-280-4118
  • Katy Thornley, Continuity, 561-628-0598
  • Anqunette Wilson (former) Traffic Manager, 727-346-5639
  • Sharon Conklin, Sr. Account Executive, WRBQ-FM, 727-563-8852
  • Paige Grady, Sr. Account Executive, 813-205-9284
  • Aly Sabo, Sr. Account Executive, 941-232-1611
  • Joyce Smith, Sr. Account Executive, 813-727-9000
  • Mark Steckman, (former) Sr. Account Executive 813-482-1318
  • Marc Zallis, Sr. Account Executive 727-434-3241

Awards Honors Achievements

  • 1988 Tampa Advertising Federation: WFTS Creative Team Silver Award Complete Campaign Local Consumer Advertising
  • 1988 Pinellas Suncoast Advertising Federation: WFTS Creative Team Honorary Award Complete Campaign Local Consumer Advertising
  • 1988 Who's Who in Entertainment
  • 1986 WEDU-TV, Employee of the Month, June
  • 1985 KCPT-TV Auction Appreciation Award
  • 1981 National AeRho Certificate of Appreciation
  • 1981 Outstanding Service Award, AeRho Stephens College
  • 1981 World Who's Who of Women
  • 1980 & 1981 Nominee Outstanding Young Women of America

References

  • Leslie Hamand, Market Controller, 727-563-8858
  • Steve Triplett (former) Market Manager 813-294-0271
  • Ken Denton, General Sales Manager, WRBQ/WLLD, 727-563-8840
  • April Brinks-Bailey, Natl Sales Manager, Beasley Media Group, 727-563-8877
  • Jay Mulligan (former) General Sales Manager, 727-249-1840
  • Lara Misuraca, Traffic Manager, 727-280-4118
  • Katy Thornley, Continuity, 561-628-0598
  • Anqunette Wilson (former) Traffic Manager, 727-346-5639
  • Sharon Conklin, Sr. Account Executive, WRBQ-FM, 727-563-8852
  • Paige Grady, Sr. Account Executive, 813-205-9284
  • Aly Sabo, Sr. Account Executive, 941-232-1611
  • Joyce Smith, Sr. Account Executive, 813-727-9000
  • Mark Steckman, (former) Sr. Account Executive 813-482-1318
  • Marc Zallis, Sr. Account Executive 727-434-3241
BRENDA BARTLETT