BRENDA FUNK-DANIELSON
Portland,Oregon
Summary
Versatile Senior Apparel Design Director, accomplished in overseeing creative strategy and direction for sport performance apparel projects. Over 20-year experience in translating trends and athlete insights into market leading product. Proven experience in inspiring highly effective teams to drive creative growth.
Overview
24
24
years of professional experience
Work History
Senior Director Global Sport Apparel Advanced Chassis Design
Nike
Beaverton, OR
01.2024 - 04.2024
- Developed an innovative concept guiding the design and functionality of LA'28 Olympic Nike Track and Field apparel.
- Played a key role in planning and undertaking extensive research on women's European football, resulting in the acquisition of valuable insights for athlete-led initiatives.
- Created a design strategy to enhance the uniform design for Women's World Cup 2027, incorporating cutting-edge performance apparel innovations.
Senior Director Women's Global Sport Apparel Design
Nike
Beaverton, OR
04.2022 - 01.2024
- Pioneered the creation of the first-ever Nike Women's Sport Design team dedicated to designing high-quality performance wear and uniforms for women athletes in sports such as WNBA, NWSL, Tennis, and Golf.
- Designed and developed signature apparel for elite athletes Sabrina Ionescu, A'ja Wilson, Naomi Osaka, and Nelly Korda.
- Fostered a culture of mentorship and development for women designers throughout the organization.
- Successfully implemented new uniform design direction and graphics through partnership with teams and leagues.
Senior Director Global Sport Events Apparel Design
Nike
Beaverton, OR
11.2020 - 04.2022
- Directed cross-functional teams in the design and development of performance apparel and uniforms for Men's and Women's Golf, Tennis, and Track & Field.
- Led strategic restructuring of design team resulting in talent promotions.
- Presented compelling design direction to secure approvals from influential stakeholders including Nike executives and sponsored athletes.
Senior Director Men's Athletic Training Apparel Design
Nike
Beaverton, OR
06.2017 - 11.2020
- Directed design team for men's performance training, base layer, Hyper Strong and yoga apparel, overseeing apparel, graphics, color and materials.
- Launched new Men's Yoga apparel business, achieving $250m in annual retail revenue within the first year.
- Generated $3.2B in wholesale revenue for Nike men's performance apparel business, making it the top-performing category in 2019.
- Crafted trend-forward concepts and key looks for curated assortments that reinforced seasonal brand marketing and storytelling.
Education
Master of Fine Arts - Fashion Design -
Honors: Graduated Summa Cum Laude, Benefactor Scholarship, Outstanding Achievement in Fashion Award, Distinguished Alumna Award
Bachelor of Fine Arts - Painting -
Honors: Athletic scholarship for cross country and track & field, NCAA, Division 1, Academic All-American
Skills
- Strategic Design Thinking
- Team Building & Development
- Creative Visioning
- Cross-Functional Collaboration
- Innovative Problem Solving
- Trend & Market Analysis
@BrendaFunkDanielson
Memberships
- Member of Nike 6453 Alumni
- Member of Modern Quilt Guild
Awards
- Nike Maxim Award, Evolve Immediately, Global Running Apparel
- Nike Maxim Award, It Is Our Nature to Innovate, Serena Project
- Nike Maxim Award, The Consumer Decides, Women's Dance Apparel
- Nike Maxim Award, Nike Is A Brand, Athens Olympics
Hobbies and Interests
- Life-long runner and athlete, track & field fan.
- Quilter, sewer and maker.
Timeline
Senior Director Global Sport Apparel Advanced Chassis Design - Nike
01.2024 - 04.2024
Senior Director Women's Global Sport Apparel Design - Nike
04.2022 - 01.2024
Senior Director Global Sport Events Apparel Design - Nike
11.2020 - 04.2022
Senior Director Men's Athletic Training Apparel Design - Nike
06.2017 - 11.2020
Savannah College of Art & Design - Master of Fine Arts - Fashion Design,
Boise State University - Bachelor of Fine Arts - Painting,
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