Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Certification
References
Timeline
Generic

Brenda Morales

Waddell

Summary

Special Projects Manager with expertise in coordinating complex, high-impact projects across diverse business functions. Demonstrated strengths in problem-solving, strategic planning, and team leadership. Proven capability to manage multiple tasks while ensuring quality and meeting deadlines. Achievements include driving efficiency and enhancing processes in fast-paced environments. Veteran Special Projects Manager with many years of experience managing special projects. Identified opportunities for company expansion of market share and services provided, analyzed merits, and costs of executing special projects and collaborated with specialists and managers to implement special projects, maintaining progress on time and under budget. Big-picture professional bringing teams together to achieve project objectives and advance towards continual growth and improved products and services.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Special Projects Manager

GSP Marketing Technologies
Waddell
08.2023 - 06.2025
  • Conducted root cause analysis on project delays and challenges.
  • Guided team through all phases of the project life cycle.
  • Identified risks in special projects, developed mitigation strategies, and reported findings.
  • Monitored application performance after deployment into production environment in order to identify any potential issues or areas for improvement.
  • Validated bug fixes from developers ensuring that the application met business requirements.
  • Worked closely with technical support staff during troubleshooting phases of projects in order to resolve complex issues quickly.
  • Assisted with creating a comprehensive library of test scenarios for use across multiple applications and projects.
  • Managed multiple projects simultaneously, ensuring timely completion of each.
  • Conducted regular status meetings with project teams to review progress and resolve issues.
  • Created training materials for end users as needed to facilitate successful adoption of new systems or features.
  • Ensured that all customer-reported issues were addressed before release of software products into production environment.
  • Performed functional, regression, integration, smoke, acceptance and UAT testing.

Consultant Project Manager

GSP Marketing Technologies
Waddell
03.2018 - 07.2023
  • Communicated regularly with clients throughout the duration of the project in order to provide updates on progress and address any concerns they may have had.
  • Facilitated training sessions for team members on various topics relevant to the job role.
  • Supervised junior staff members providing guidance throughout the duration of a project.
  • Managed vendor relationships ensuring timely delivery of services within budget parameters.
  • Collaborated with senior management to define overall strategy for assigned projects.
  • Built and established strong partnerships with teams, vendors and contractors.
  • Managed contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.
  • Determined project staffing needs and led resource management.
  • Submitted project deliverables to clients, consistently adhering to quality standards.
  • Provided exemplary customer service to ensure satisfaction.
  • Distributed work orders to departments.

Market Manager

GSP Marketing Technologies
Buckeye
01.2013 - 07.2018
  • Managed the design process of promotional materials including brochures, flyers, banners.
  • Created and managed budgets for campaigns, promotions, and advertising initiatives.
  • Supervised a team of junior marketers in developing strategies and executing campaigns.
  • Established relationships with vendors to ensure effective execution of campaigns.
  • Analyzed marketing data to identify trends and inform strategies.
  • Negotiated contracts with suppliers and vendors.
  • Collaborated with creative team members to produce compelling visuals and copy for ads, campaigns.
  • Coordinated trade shows and other promotional events from start to finish.
  • Developed and implemented marketing plans to increase brand awareness, market share, and customer loyalty.
  • Maintained up-to-date knowledge about current industry trends and best practices.
  • Conducted interviews, made hiring decisions matching appropriate skill level to job and evaluated team member performance.
  • Facilitated new client onboarding and worked closely with technology implementation and contract sourcing teams.
  • Planned and implemented marketing events to promote store and available products.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.

Western Regional Manager

GSP Marketing Technologies
Glendale
01.2002 - 01.2013
  • Created and maintained relationships with key clients in the western region.
  • Organized marketing initiatives such as trade shows and conferences in the western region.
  • Compiled reports on weekly, monthly, quarterly sales activity across all channels within the west.
  • Provided ongoing training and support for western regional sales staff.
  • Developed and implemented regional sales strategies to increase market share in the western region.
  • Analyzed customer feedback to identify areas of improvement in product offerings or service delivery in the west.
  • Negotiated contracts with suppliers based out of the western region.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Directed and coordinated products, services and sales activities.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Coached, developed and motivated team to achieve revenue goals.
  • Oversaw regional and local sales managers and staff.

Education

La Mirada High School

Skills

  • Training development
  • Team collaboration
  • Process improvement
  • Operational efficiency
  • Technology implementation
  • Data analysis
  • Project management
  • Workflow Analysis
  • Communication
  • Adaptability
  • Employee training
  • Interpersonal skills
  • Scope implementation
  • User acceptance testing
  • Customer service

Languages

Spanish
Native/ Bilingual

Accomplishments

  • Completed projects that were impossible to complete, managing completion in record time.
  • Known as the "fixer" for saving many accounts that were in jeopardy, training and allocating resources for success.
  • Many awards through tenure with company for 25 years for work ethic, drive and success of accounts.

Certification

  • Proficient in Microsoft Products: Finance and Operations, Planner, Dynamics 365 for Sales, Power Bi and other office products such as Excel, Word, Powerpoint, Teams, Outlook, etc.
  • Fully versed in Litmos: Litmos is a Learning Management system that organizations use to create, manage and deliver online training.
  • Proficient in Camtasia for recording and presentation of training collateral

References

References available upon request.

Timeline

Special Projects Manager

GSP Marketing Technologies
08.2023 - 06.2025

Consultant Project Manager

GSP Marketing Technologies
03.2018 - 07.2023

Market Manager

GSP Marketing Technologies
01.2013 - 07.2018

Western Regional Manager

GSP Marketing Technologies
01.2002 - 01.2013

La Mirada High School

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