Brenda Welch

● Led three proposals concurrently worth $100m+, working collaboratively with business leaders, capture managers, and operational teams to develop proposal strategy, identify differentiators, and formulate win themes, with a win rate of 46% in 2023 (2-person team submitted 85 proposals/won 39).

● Streamlined proposal processes, resulting in a 25% reduction in turnaround time and enhancing proposal compliance and quality.

● Led the restructuring of Loopio, HD Supply's CMS, collaborating with Subject Matter Experts (SMEs) to review and update content, eliminate duplicates, and integrate new material from new proposals, enhancing content relevance and efficiency.

●Increased win rates through conducting thorough competitor analysis and strategically positioning proposals to highlight unique value propositions.

• Managed simultaneous $50M+ biopharma and biotech proposals, overseeing 32 projects during tenure at PPD, winning 17.
• Directed comprehensive analysis of solicitation documents and coordinated global content assignments across six continents.
• Collaborated on data interpretation, edited complex proposals, and designed impactful graphics to emphasize win themes.
• Utilized Qvidian to generate compelling copy for all proposals and resumes, ensuring consistency and quality across documents.

• Revamped and expanded a minimal proposal department into a high-performing unit, establishing RFP360 and then PandaDoc for proposal content and educating sales teams on Salesforce and RFP processes.
• Managed 80+ winning bids and proposals from cradle to grave in 2020, including renewals for the company's top three clients within four months.
• Developed customized proposals for diverse clients, addressing their unique requirements and effectively showcasing company capabilities.
• Enhanced proposal acceptance rate by developing persuasive and compelling content for client presentations.

(The group's Executive Director hired me specifically to assist during the Legislative Session as I worked for the company years prior, and covered politics as a reporter for The Orlando Sentinel for five years, so I had a number of connections.)

• Led strategic communications for political and legislative objectives during the political legislative session.
• Coached executives on key messages and communication strategies for various audiences.
• Represented the organization to the media and the public, ensuring consistent messaging.
• Managed videographers and supervised the creation of a biweekly podcast.
• Developed compelling content for company website and social media channels, driving user engagement and conversions..

• Played a pivotal role in corporate communication initiatives, crafting, editing, and managing internal communications and materials for a workforce of 4,000 employees spanning the United States and the United Kingdom.
• Managed content creation and brand engagement on social media platforms like Facebook, Twitter, Instagram, and LinkedIn..
• Spearheaded change-management communications and contributed to strategically developing the brand, mission, vision, and values during a company merger.

• Collaborated with the Director of Communication, Database Editor, Sales and Account Management, Proposal and Communications teams, and Subject Matter Experts (SMEs) to create detailed and persuasive content for the CMS.
• Conducted regular audits of web pages and updated outdated or irrelevant information promptly..
• Provided writing, editing, and proofreading support for other department's collateral and messages, such as product sheets, brochures, website content, PowerPoint decks, and other special projects
• Verified facts, dates, and statistics referenced in department deliverables using standard reference sources, internal resources, and SMEs.