Brendan Lloyd
Scotch Plains,NJ
Summary
Strategic and results-driven media investment professional with over 6 years of experience specializing in national video. Proven success in negotiating, managing, and optimizing media buys multiple platforms. Adept at building relationships with media partners, driving campaign performance, and delivering value for top-tier clients.
Overview
6
6
years of professional experience
Work History
Manager, Video Investment
Wavemaker
New York, NY
05.2023 - Current
- Lead strategic video investment planning and buying for Novo Nordisk, managing multimillion-dollar budgets across linear and digital video platforms.
- Maintained strong relationships with key network representatives, securing premium inventory, and added-value opportunities.
- Mentored junior media buyers on media buying best practices, campaign optimization techniques, and client communication.
Senior Associate, Video Investment
Wavemaker
New York, NY
07.2021 - 05.2023
- Supported the planning and execution of national video campaigns across traditional TV and streaming platforms
- Monitored campaign performance daily, making real-time adjustments to optimize delivery and achieve client goals
Negotiator, National Video Investment
PHD
New York, NY
03.2020 - 07.2021
- Executed national TV campaigns and handled upfront and scatter negotiations
- Conducted thorough market research and competitive analysis to inform media plan development and identify emerging opportunities
- Prepared detailed media flowcharts, buy summaries, and post-buy reports for internal and external stakeholders.
Assistant Negotiator
PHD
New York, NY
05.2019 - 03.2020
- Assisted senior buyers in the negotiation and placement of linear TV advertising.
- Managed makegoods, revised orders, and maintained accurate media buying records
Skills
- National Video Buying
- Media Negotiation & Strategy
- Campaign Planning & Execution
- Client & Vendor Relations
- Media Tools: MediaOcean, Nielsen
- Microsoft Excel, PowerPoint, and data visualization
- Team Leadership & Mentorship
- Market Research & Insights
Timeline
Manager, Video Investment
Wavemaker
05.2023 - Current
Senior Associate, Video Investment
Wavemaker
07.2021 - 05.2023
Negotiator, National Video Investment
PHD
03.2020 - 07.2021
Assistant Negotiator
PHD
05.2019 - 03.2020
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