Dynamic professional with a proven track record in brand development and community engagement, notably increasing sales by 155% at Cottage Inn Gourmet Pizza. Skilled in marketing analytics and effective communication, I excel in fostering customer loyalty and optimizing processes to drive business success.
Overview
16
16
years of professional experience
Work History
Owner/Operator
Black Ichor Coffee
Oxford, MI
05.2022 - Current
Managed daily operations of the business, including staff, sales, inventory, and accounting.
Oversaw daily operations of coffee shop and café, ensuring smooth workflow and customer satisfaction.
Developed targeted marketing strategies that increased revenue and enhanced brand visibility.
Coordinated community events to engage local customers and build brand loyalty.
Developed and maintained relationships with coffee suppliers and vendors.
Trained staff on customer service protocols and beverage preparation techniques.
Established pricing models that balanced competitiveness with profitability goals.
Set pricing structures according to market analytics and emerging trends.
Built long-term customer relationships through exceptional service and effective issue resolution.
Ensured compliance with all local laws, regulations, policies, and procedures related to the operation of the business.
Negotiated contracts with clients for products or services rendered by the company.
Forged strategic partnerships with local businesses to expand market reach and enhance community presence.
Store Operator
Cottage Inn Gourmet Pizza
Auburn Hills, MI
10.2012 - Current
Increased sales by 155% through the development of standard operating procedures, marketing strategies, and quality standards.
Oversaw daily operations to ensure efficiency and adherence to quality standards.
Managed inventory processes, including ordering and stock rotation, to preserve product availability.
Produced multiple orders weekly across various companies to maintain optimal store inventory.
Hired and developed staff, implementing corrective actions that increased customer satisfaction with service and products.
Responded to customer inquiries and resolved issues to foster satisfaction and loyalty.
Organized community promotional events that enhanced brand awareness and drove sales growth.
Developed marketing strategies and advertising initiatives to engage local community and boost store visibility.
Conducted regular staff meetings to communicate updates and align team objectives.
Art Director
Know Nothing
Oxford, MI
01.2016 - 02.2020
Led creative direction for marketing campaigns and brand development, effectively aligning visual identity with strategic goals.
Directed and edited projects using Adobe Premiere Pro and DaVinci Resolve, enhancing visual storytelling and audience engagement.
Created silicone and latex prosthetics for film and theater projects.
Utilized Smooth-On Hydrocal and Ultracal for creating detailed sculptures.
Public Relations Assistant
Redspot Management
Ferndale, MI
01.2011 - 01.2012
Authored press releases that increased publicity for artists' tour locations.
Cultivated relationships with music blogs and venues, enhancing promotional efforts for Detroit-based artists.
Organized events for artists, boosting visibility while maintaining comprehensive contact information for venues and blogs.
Head Coffee Roaster
Black Ichor Coffee
Oxford, MI
05.2022 - Current
Developed unique coffee blends through experimentation and tasting sessions.
Monitored roasting profiles, ensuring consistent flavor and quality across batches.
Cupped coffee samples to evaluate and enhance flavor profiles.
Managed inventory of green coffee beans and supplies for production needs.
Analyzed customer feedback data to identify emerging trends in taste preferences.
Collaborated with importers at origin to source specialty coffee beans sustainably.
Participated in industry trade shows, conferences, seminars and other networking opportunities.
Education
BA of Arts - Literature And Women & Gender Studies
OAKLAND UNIVERSITY
Rochester, MI
05-2017
Manager Certification -
ServSafe
Skills
Brand development
Marketing analytics
Process Optimization
Community engagement
Customer service
Effective communication
ServSafe manager certification
Detail oriented
Accomplishments
Awarded Franchise Manager of the Year by Cottage Inn Corporate.
Directed, edited, and produced the special effects for a project selected by Detroit Music Magazine as the second best video of the year.
Zed Film Festival Golden Marquee award for exemplary technical proficiencies in filmmaking and storytelling.
Zed Film Festival Golden Marquee award for outstanding SFX makeup.
Video selected for the 2019 Midwest Weirdfest.
Affiliations
Founder, director, and playwright for "Nightcrawlers", a youth theatre group.
Timeline
Owner/Operator
Black Ichor Coffee
05.2022 - Current
Head Coffee Roaster
Black Ichor Coffee
05.2022 - Current
Art Director
Know Nothing
01.2016 - 02.2020
Store Operator
Cottage Inn Gourmet Pizza
10.2012 - Current
Public Relations Assistant
Redspot Management
01.2011 - 01.2012
BA of Arts - Literature And Women & Gender Studies