Summary
Overview
Work History
Education
Skills
Timeline
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Brett Rhoades

Peoria,IL

Summary

Detail-oriented and highly organized Digital Asset Manager and Photographer with experience in managing large scale digital asset systems. Skilled in metadata tagging, taxonomy creation, file organization, and cross-functional collaboration. Experienced and trained at improving access, discoverability, and usability of multi-media content for both internal teams and external stakeholders. Strong project management skills with a solutions-oriented drive.

Overview

18
18
years of professional experience

Work History

Photographer

Self-employeed
Peoria, IL
01.2007 - Current
  • Founded and currently operate an independent photography studio.
  • Provide creative strategy and visual content support to local hospitality clients on retainer.
  • Developed content and digital asset organization for social channels, doubling engagement for several businesses and brands.
  • Collaborated with brands such as Shure Microphones, Ameren, Miir, Fishersund, and Natural Fiber Welding.
  • Delivered organized, easily accessible media libraries tailored to client needs.

Photographer/Digital Asset Manager

Natural Fiber Welding
Peoria, IL
04.2020 - 07.2023
  • Managed all photography, editing, and digital asset archiving for a circular fashion and textile startup.
  • Built and maintained the company’s DAM using systems such as Air, Bynder, OneDrive, and Google Drive.
  • Developed and implemented a comprehensive taxonomy and file naming system to streamline asset retrieval and sharing.
  • Collaborated with global partners including Ralph Lauren, BMW, Stella McCartney, Allbirds, H&M, Gucci, and The New York Times.
  • Worked cross-functionally with design, marketing, and branding agencies like MadeThought and Pentagram.
  • Applied metadata consistently across all assets to ensure discoverability and longevity.
  • Produced, edited, and delivered assets under tight deadlines as the sole visual content producer.

Education

Bachelor of Arts - Photography

Illinois State University
Normal, IL
05-2005

Skills

  • Digital Asset Management (DAM)
  • Metadata & Taxonomy Creation
  • File Naming Conventions & Workflow Optimization
  • Content Organization & Distribution
  • Project Planning & Cross-functional Collaboration
  • CRM and Database Systems
  • Adobe Suite
  • Excellent Communication & Team Support

Timeline

Photographer/Digital Asset Manager

Natural Fiber Welding
04.2020 - 07.2023

Photographer

Self-employeed
01.2007 - Current

Bachelor of Arts - Photography

Illinois State University

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