Summary
Overview
Work History
Education
Skills
Miscellaneous
Timeline
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Brett Townsend

Santa Barbara,CA

Summary

Extremely driven individual with strong experience of using data to drive key business decisions as well as as manifesting answers to problems. Team player with a proven history of making those around myself better and a firm believer in hard work and integrity.

Overview

7
7
years of professional experience

Work History

Sr. Marketing Analyst

AppFolio Inc.
09.2020 - Current
  • Work extensively with our Snowflake Data Warehouse to build Tableau dashboards that track key metrics revolving around all aspects of the business and provide overall insight to leadership to help make data-driven decisions both with our Marketing budget as well Sales account targeting and segmentation
  • Help establish full year goals for various marketing program yields, business development teams, as well as sales teams using historical data as well as predictive modeling. Heavily involved with driving our annual study around Total Addressable Market metrics.
  • Either led or contributed to numerous weekly, monthly, and quarterly full department meetings. Provided key insights on marketing program attribution and results as well as collaborated across departments to ensure alignment on progress towards collective goals.

Marketing Database Specialist

AppFolio Inc.
09.2018 - 09.2020
  • Responsible for daily, weekly, monthly, and ad-hoc reporting on various metrics from a database with billions of records revolving around marketing program performance, budget, and account based campaign data
  • Analyze database KPI's such as marketable accounts, duplicates, contacts per company, completeness, validity, uniqueness etc. and ultimately building and maintaining a massive yet robust prospect database.
  • Partnered and collaborated cross-functionally with teams to identify and take action on areas of growth, improvement, and potential automation within the database

Market Research Analyst

Robert D. Niehaus, Inc.
08.2017 - 08.2018
  • Responsible for maintaining, updating, and refining a massive database of extremely diverse housing profiles to ultimately establish the Basic Allowance for Housing rate for the United States Military
  • Determined based on a multitude of reasons and specifications whether or not houses were suitable for research purposes, and then refined the database accordingly
  • Utilized the data we acquired to help create prediction models for years to come

Education

Bachelor of Science - Statistical Science

University Of California, Santa Barbara
Santa Barbara, CA
09.2017

Skills

  • Proficient and experienced in SQL, Tableau, Salesforce, and Excel
  • Limited background with Python, R, C
  • Works extremely well in team/group environments
  • Great communication skills and fast learner
  • Extremely competitive and driven to succeed
  • Always on time both in person and on project timelines

Miscellaneous

  • Have played golf since age 6 (currently 1.1 index), guitar, hiking, and playing with my dog Norm
  • Big Dodgers fan and have always loved watching baseball and all sports

Timeline

Sr. Marketing Analyst

AppFolio Inc.
09.2020 - Current

Marketing Database Specialist

AppFolio Inc.
09.2018 - 09.2020

Market Research Analyst

Robert D. Niehaus, Inc.
08.2017 - 08.2018

Bachelor of Science - Statistical Science

University Of California, Santa Barbara

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Brett Townsend