Bria Holub
Bend,OR
Summary
Seasoned Event Director and hospitality professional with 20 years of experience in restaurant, luxury hospitality, live entertainment, and large-scale event production. Extensive experience in planning and executing elevated events and personalized guest experiences from concept through completion, with expertise in event operations, F&B coordination, contract management, budgeting,and cross-functional team leadership. Known for building strong client and stakeholder relationships, and delivering seamless, highly curated experiences through thoughtful planning and hands-on execution.
Overview
11
11
years of professional experience
Work History
Director of Events
McMenamins Corporate
Portland, OR
02.2016 - 12.2020
- Managed event operations across 30 boutique hotel and restaurant properties throughout the PNW, collectively overseeing 500–1,000 events annually.
- Directed cross-functional event execution with Food & Beverage and catering teams, building events from BEOs and translating specifications into detailed service plans and seamless onsite experiences.
- Developed and executed city-wide festivals including Portland Pride, Sundown Country Music Festival, Oktoberfest, and St. Paddy’s celebrations, overseeing concept development, budgets, logistics, talent, vendors, timelines, and guest experience.
- Managed event marketing materials, vendor communications, permits, liquor licenses, insurance, and health department requirements while collaborating with leadership and key stakeholders..
Wedding Planner
Adornment Events
, PNW
11.2015 - 12.2020
- Designed and produced highly personalized weddings, collaborating with clients to develop curated décor concepts, visual details, budgets, venue selections, catering, and overall event experiences tailored to their vision.
- Managed the full planning and execution process from initial concept through wedding day, developing detailed timelines and coordinating venues, vendors, catering teams, décor, rentals, and event logistics.
- Negotiated and coordinated vendor services, ensuring pricing, deliverables, design standards, and client expectations were aligned with established budgets and event vision.
- Served as the primary point of communication for clients, vendors, and family members, managing ongoing email and phone correspondence, providing updates, tracking changes, and keeping all parties aligned throughout the planning process.
- Directed day-of event logistics and vendor activity, troubleshooting in real time and overseeing décor, timelines, catering, setup, and guest experience to ensure seamless execution.
VIP Artist Relations & Event Manager
Hayden Homes Amphitheater Old Mill District
Bend, OR
11.2023 - Current
- Lead VIP production, guest experience, special-events and show-day operations across Hayden Homes Amphitheater and the Old Mill District, collaborating with touring artists, Tour/Production Managers, venue leadership, production teams, vendors, security, F&B catering, guest services, field ops and sustainablity.
- Manage day-of-show VIP activations for up to 400 guests across multiple tiered packages; developed a Concierge Upgrade program to deepen key investor and industry relationships.
- Curate VIP lounge menus and BEOs, managing catering staff and partnering with the Executive Chef to deliver personalized experiences aligned with client expectations.
- Advanced artist and tour requirements including credentials, guest lists, VIP access, transportation, hospitality, catering, wellness services, dressing rooms, backstage activities, and special requests.
- Managed Day-of-Show schedules, crew calls, staffing, labor, timekeeping, department coordination, and real-time operational changes to ensure seamless show execution.
- Coordinated stage/technical logistics including trucks, parking, runners, access control, security meetings, and vendor communication; supported production administration, contracts, COIs, W-9s, invoices, settlements, per diems, and advances.
- Plan and execute year-round Old Mill District events including Winterfest, SantaLand, Halloween, companywide events, Old Mill tenant events, and third-party event venue rentals.
Event Producer
The Source
Bend, OR
12.2022 - 12.2023
- Produced major Central Oregon festivals, races, and community events including Oregon WinterFest, Summer Fest, Cascade Wedding Show, Bend Fall Festival, The Little Woody Festival, and Balloons Over Bend.
- Coordinated vendors, food trucks, rentals, stage production, artists, talent buyers, agents, and national touring bands while maintaining strong client and community relationships.
- Directed event logistics from planning through execution, including run of show, site maps, design/decor, venue preparation, guest lists, and onsite setup/breakdown.
- Managed permits, liquor licenses, insurance, health department requirements, event budgets, and vendor outreach; supported marketing through social media and website content.
Project Manager
Etzel Agency
Portland, Oregon
03.2016 - 03.2018
- Led end-to-end planning and execution of large-scale experiential events and activations for national clients including Nike, ESPN, USA Today, and adidas, managing complex logistics, budgets, vendors, timelines, and client requirements.
- Curated luxury destination experiences for NCAA Football & Basketball coaches through adidas partnerships at premier Costa Rica resorts, overseeing destination logistics, hospitality, programming, and personalized guest experiences.
- Directed planning and onsite execution for the College Football National Championship, including a 20-acre Champ Tailgate serving 60,000 attendees; managed site operations, staffing, credentials, rentals, shipments, vendors, activation footprints, and production timelines.
- Designed tented environments and branded activation spaces, managing site layouts, vendor coordination, load-in/load-out, rentals, shipments, credentials, site walk-throughs, and onsite installation.
- Managed sponsorship activations for major brands including Dr Pepper, Taco Bell, Nissan, Capital One, Allstate, AT&T, Buick, Panini, and Eckrich, integrating brand requirements into event plans and guest experiences.
- Coordinated logistics and schedules for high-profile NFL and MLB talent, including Peyton Manning, Tim Tebow, Pete Rose, Eli Manning, Kirk Cousins, and Andrew Luck; led VIP experiences, celebrity meet-and-greets, registration, red-carpet activations, and banquet services.
Education
Interior Architectural Design -
Santa Monica College
Skills
- Event Production Management
- VIP Artist Relations
- Budget Management
- Hospitality Management
- Sponsor Management
- Staff Leadership
- Venue Operations
- Vendor and contract negotiations
- Strategic planning
- Event design
Timeline
VIP Artist Relations & Event Manager
Hayden Homes Amphitheater Old Mill District
11.2023 - Current
Event Producer
The Source
12.2022 - 12.2023
Project Manager
Etzel Agency
03.2016 - 03.2018
Director of Events
McMenamins Corporate
02.2016 - 12.2020
Wedding Planner
Adornment Events
11.2015 - 12.2020
Interior Architectural Design -
Santa Monica College