Hi, I’m
Jianna Newkirk
Austin
Summary
Dynamic events leader with a proven track record at Pershing, excelling in contract negotiation and client relationship management. Expert in driving sales pipelines and fostering brand loyalty through innovative event strategies. Recognized for adaptability and creative direction, consistently delivering exceptional results in high-pressure environments.
Overview
13
years of professional experience
Work History
Pershing
Director of Events
05.2020 - Current
Job overview
- Serve as the primary ambassador for Pershing, ensuring a positive and accurate representation of the brand.
- Lead communication between all teams involved in event execution, facilitating weekly strategy meetings.
- Own the entire event sales process from initial inquiry to contract negotiation, proposal development, and final handoff to operations.
- Generate and maintain a strong event sales pipeline through inbound and outbound efforts, leveraging CRM data for proactive outreach.
- Oversee event software platforms, including Tripleseat, HubSpot, SevenRooms, Stripe, and Toast.
- Manage event-related documentation, including BEOs, contracts, permits, and payroll submissions.
- Oversee event inventory and contribute to the development of standard operating procedures for private events.
Roxy's Diner
General Manager
08.2015 - 03.2020
Job overview
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
Victoria Secret
Sales Specialist
01.2012 - 07.2015
Job overview
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Built strong client relationships through consistent communication and effective problemsolving.
- Adapted selling approach based on each customer''s unique needs/preferences; tailoring product offerings accordingly.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Education
Shoreline Community CollegeSeattle, WA
Associate of Arts from Retail Management
05-2014
University Overview
- Professional Development: Business Mathematics
- Extracurricular Activities: Art Club & Glee
Skills
- Event planning & production
- Contract negotiation
- CRM management
- Budget management
- Client relationship management
- Problem solving
- Brand representation
- Creative direction
- Sponsorship acquisition
- Adaptability
Timeline
Director of Events
Pershing
05.2020 - Current
General Manager
Roxy's Diner
08.2015 - 03.2020
Sales Specialist
Victoria Secret
01.2012 - 07.2015
Shoreline Community College
Associate of Arts from Retail Management
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