Brian Aadnesen
Marketplace Growth & Account Management Leader
Salt Lake City,UT
Summary
Dynamic account management and business development leader with 15+ years of experience driving revenue across e-commerce, marketplaces, and consumer goods. Proven success managing multimillion-dollar seller portfolios and delivering measurable results across categories including collectibles, automotive, apparel, and electronics. Skilled in data analysis, SEO, pricing strategy, and client relationship management, with a track record of exceeding growth targets and building long-term partnerships. Adept at blending data-driven insights with hands-on marketplace expertise to scale sales and strengthen customer engagement.
Overview
30
30
years of professional experience
Work History
Owner/Startup Founder
Collectible Community
06.2013 - Current
- Operate an online resale business with 10+ years of experience in collectibles, including diecast cars, sports cards, and coins.
- Leverage eBay expertise to drive profitable sales through optimized listings, pricing, and customer engagement.
- Established CollectibleCommunity.com, a growing platform with plans to expand into a collector blog, AI-powered valuation tools, and a discussion forum to support the broader community.
Account Growth Manager - ProSeller
eBay Inc.
03.2023 - 05.2025
- Selected as a founding member of eBay's ProSeller team, working directly with 60 high-value sellers per quarter across categories including collectibles, electronics, apparel, trading cards, and coins.
- Built and managed a quarterly book of business, selecting top-performing sellers with annual GMV ranging from $100K to $3M.
- Developed tailored growth strategies for each seller, aligning to quarterly GMV growth targets and marketplace initiatives.
- Delivered consultative coaching via Zoom and phone on listing optimization, SEO, photos, pricing, and best practices to increase impressions, clicks, and conversions.
- Partnered with cross-functional teams to identify marketplace trends, category opportunities, and tools that sellers could adopt for growth.
- Consistently drove measurable seller growth, strengthening retention and building long-term relationships with high-value accounts.
Dealer Consultant
eBay Motors (eBay Inc.)
Draper, Utah
11.2012 - 02.2023
- Partnered with motor-vehicle dealers nationwide to optimize inventory management, pricing strategies, and merchandising across the eBay Motors platform.
- Managed a portfolio of high-value dealer accounts, driving adoption of marketplace tools and improving seller performance year over year.
- Led catalog and listing optimization initiatives.
- Delivered dealer training on compliance, listing tools, and marketing best practices.
- Acted as a liaison between dealers and internal teams (marketing, product, and support) to advocate for seller needs and improve marketplace features.
- Contributed to revenue growth by advising dealers on cross-category listing strategies, upselling opportunities, and SEO-driven merchandising.
- Provided data-driven performance reviews and growth recommendations, ensuring dealers achieved both short-term sales goals and long-term marketplace success.
Business Banker
Wells Fargo Bank
07.2011 - 09.2012
- Consulted business clients on cash management and credit solutions, growing portfolio by 20%.
- Assisted with treasury management and financial planning.
- Met with existing clients and prospects through personal calling efforts and other contacts to discuss business needs.
- Managed a diverse portfolio of clients, ensuring their financial needs were met and exceeded.
Bellman/Valet Captain
Marriott City Center
01.2009 - 05.2011
- Delivered premium guest service by assisting with luggage, transportation, and valet parking.
- Ensured a welcoming experience and maintained professionalism in a high-volume, upscale environment.
- Coordinated with front desk and concierge teams to support smooth guest arrivals and departures.
Territory Manager
RJ Reynolds
04.2007 - 07.2009
- Managed a territory of 155 retail outlets, generating $49M+ in annual sales across multiple product lines.
- Secured merchandising agreements with 94% of accounts, strengthening in-store presence and brand visibility.
- Implemented targeted marketing programs, pricing strategies, and promotional campaigns to maximize profitability.
- Conducted regular business reviews with retailers, identifying opportunities to increase sales and market share.
- Achieved top growth in both RJR and Camel share within the division, exceeding corporate sales and market-share targets.
Account Manager MPOV
EBay Motors
12.2002 - 05.2007
- Managed relationships with the top 150 sellers in the Motorcycles, Power Sports, and Other Vehicles categories.
- Oversaw $6M+ in monthly GMV, contributing to $70M+ in annual revenue through strategic account growth.
- Drove cross-selling initiatives by expanding seller portfolios into Parts & Accessories, boosting conversion and profitability.
- Provided consultative guidance on listing optimization, pricing, and merchandising to maximize impressions and sales.
- Partnered with internal marketing, product, and support teams to improve category tools and enhance seller performance.
Valet/Bellman
Snowbird Ski & Summer Resort
01.1996 - 01.2002
- Assisted guests with luggage, transportation, and valet services in a high-volume, year-round resort.
- Supported front desk and concierge operations to ensure smooth arrivals and departures.
- Delivered professional, attentive service that contributed to positive guest experiences during peak seasons.
Education
Bachelor of Science - Economics, History
University of Utah
Salt Lake City, UT05.2002
Skills
Timeline
Account Growth Manager - ProSeller
eBay Inc.
03.2023 - 05.2025
Owner/Startup Founder
Collectible Community
06.2013 - Current
Dealer Consultant
eBay Motors (eBay Inc.)
11.2012 - 02.2023
Business Banker
Wells Fargo Bank
07.2011 - 09.2012
Bellman/Valet Captain
Marriott City Center
01.2009 - 05.2011
Territory Manager
RJ Reynolds
04.2007 - 07.2009
Account Manager MPOV
EBay Motors
12.2002 - 05.2007
Valet/Bellman
Snowbird Ski & Summer Resort
01.1996 - 01.2002
Bachelor of Science - Economics, History
University of Utah
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