Proven leader in Publisher advertising/media with a strong analytical and people operations background. Motivated by learning, helping to develop others, and solving complex problems. Thrives in ambiguity and operates with a strong bias to action.
Overview
9
9
years of professional experience
Work History
Manager of Ad Ops
RVO Health (United HealthGroup)
04.2024 - Current
Engineered and led the execution of complex ad campaigns, involving close collaboration with Account Managers to ensure alignment with client objectives, resulting in significant revenue growth and client satisfaction
Lead a team of 7 Campaign Managers, directing the execution of advertising campaigns for all direct sold revenue, ensuring meticulous adherence to client goals and operational excellence
As the go-to expert for campaign best practices and ad delivery, championed a pivotal role in product development lifecycle, from concept through deployment, facilitating cross-functional collaboration with stakeholders to enhance product offerings and streamline ad delivery processes
Implemented rigorous systems for campaign tracking and data accuracy, ensuring all campaign parameters such as dates, targeting, and budget were meticulously executed to meet client specifications
Spearheaded the development and implementation of ad operation processes, reporting, and strategies, resulting in the highest revenue re-capture in the company’s history
SR Campaign Manager– Ad Ops
RVO Health
06.2020 - 04.2024
Led a team responsible for the execution and management of 60% of all direct sold ad campaigns and directly managed largest accounts, ensuring white glove service and ad delivery
Built and managed large portfolio of direct sold campaigns, continually applying optimizations and providing recommendations across account management for incremental budget opportunities
Operated as the Ad Ops expert for all product development, beta testing, and site enhancement proposals
Corporate Recruiter
Red Ventures
08.2018 - 06.2020
Orchestrated full-cycle recruitment for critical roles across various departments including People Ops, General Counsel, and IT Operations, enhancing the company's workforce capabilities and meeting strategic business needs
Led pilot initiatives aimed at revamping the candidate experience from initial contact through onboarding, which improved recruitment metrics and candidate satisfaction
Collaboratively worked with HR leadership to analyze and mitigate attrition, developing and implementing retention strategies that aligned with business goals
Business Ops Analyst
Red Ventures
09.2015 - 08.2018
Conducted comprehensive analysis to identify inefficiencies and opportunities within the sales organization, driving initiatives that realized significant revenue increases and operational improvements
Collaborated with the EVP of Sales and other senior leaders to deploy strategic business solutions, which streamlined processes and enhanced the overall operational workflow
Skills
Leadership and Development
Ad Serving
Google Ad Manager (GAM)
Yahoo DSP
LiveIntent
Teads
TTD
Megaphone
3rd Party Tagging/Reporting
DCM
DV
Flashtalking
Sizmek
IAS
Quality Assurance
Charles
Fiddler
Google Publisher Console
Chrome Developer Tools
Proficient in Microsoft Excel
VLOOKUP
Pivot Tables
Change Management
Cross-Functional Partnership
Community Outreach and Branding
Tech Translator
Negotiation
Training Content Creation
Deep Dive and Root Cause Analysis
Awards
Double Diamond2010,2012,2015,2018 (Annually awarded to the Top5% of the business – Ended in2018)