Summary
Overview
Work History
Skills
Awards
CONTACT
Timeline
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Brian Anderson

Charlotte,NC

Summary

Proven leader in Publisher advertising/media with a strong analytical and people operations background. Motivated by learning, helping to develop others, and solving complex problems. Thrives in ambiguity and operates with a strong bias to action.

Overview

9
9
years of professional experience

Work History

Manager of Ad Ops

RVO Health (United HealthGroup)
04.2024 - Current
  • Engineered and led the execution of complex ad campaigns, involving close collaboration with Account Managers to ensure alignment with client objectives, resulting in significant revenue growth and client satisfaction
  • Lead a team of 7 Campaign Managers, directing the execution of advertising campaigns for all direct sold revenue, ensuring meticulous adherence to client goals and operational excellence
  • As the go-to expert for campaign best practices and ad delivery, championed a pivotal role in product development lifecycle, from concept through deployment, facilitating cross-functional collaboration with stakeholders to enhance product offerings and streamline ad delivery processes
  • Implemented rigorous systems for campaign tracking and data accuracy, ensuring all campaign parameters such as dates, targeting, and budget were meticulously executed to meet client specifications
  • Spearheaded the development and implementation of ad operation processes, reporting, and strategies, resulting in the highest revenue re-capture in the company’s history

SR Campaign Manager– Ad Ops

RVO Health
06.2020 - 04.2024
  • Led a team responsible for the execution and management of 60% of all direct sold ad campaigns and directly managed largest accounts, ensuring white glove service and ad delivery
  • Built and managed large portfolio of direct sold campaigns, continually applying optimizations and providing recommendations across account management for incremental budget opportunities
  • Operated as the Ad Ops expert for all product development, beta testing, and site enhancement proposals

Corporate Recruiter

Red Ventures
08.2018 - 06.2020
  • Orchestrated full-cycle recruitment for critical roles across various departments including People Ops, General Counsel, and IT Operations, enhancing the company's workforce capabilities and meeting strategic business needs
  • Led pilot initiatives aimed at revamping the candidate experience from initial contact through onboarding, which improved recruitment metrics and candidate satisfaction
  • Collaboratively worked with HR leadership to analyze and mitigate attrition, developing and implementing retention strategies that aligned with business goals

Business Ops Analyst

Red Ventures
09.2015 - 08.2018
  • Conducted comprehensive analysis to identify inefficiencies and opportunities within the sales organization, driving initiatives that realized significant revenue increases and operational improvements
  • Collaborated with the EVP of Sales and other senior leaders to deploy strategic business solutions, which streamlined processes and enhanced the overall operational workflow

Skills

  • Leadership and Development
  • Ad Serving
  • Google Ad Manager (GAM)
  • Yahoo DSP
  • LiveIntent
  • Teads
  • TTD
  • Megaphone
  • 3rd Party Tagging/Reporting
  • DCM
  • DV
  • Flashtalking
  • Sizmek
  • IAS
  • Quality Assurance
  • Charles
  • Fiddler
  • Google Publisher Console
  • Chrome Developer Tools
  • Proficient in Microsoft Excel
  • VLOOKUP
  • Pivot Tables
  • Change Management
  • Cross-Functional Partnership
  • Community Outreach and Branding
  • Tech Translator
  • Negotiation
  • Training Content Creation
  • Deep Dive and Root Cause Analysis

Awards

Double Diamond2010,2012,2015,2018 (Annually awarded to the Top5% of the business – Ended in2018)

CONTACT

  • bchrisanderson89@gmail.com
  • Charlotte, North Carolina
  • Linkedin.com/in/brian-anderson404/

Timeline

Manager of Ad Ops

RVO Health (United HealthGroup)
04.2024 - Current

SR Campaign Manager– Ad Ops

RVO Health
06.2020 - 04.2024

Corporate Recruiter

Red Ventures
08.2018 - 06.2020

Business Ops Analyst

Red Ventures
09.2015 - 08.2018
Brian Anderson