Brian Assad
Meridian,ID
Summary
Accomplished leader in the collision repair industry, specializing in strategic planning and team building. Expertise includes optimizing production processes and managing financial metrics to drive business growth and operational success. Proven track record in driving profitability and enhancing team performance to achieve strategic goals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
General Manager
Caliber Collision
Meridian, ID
05.2021 - Current
- Talent Acquisition & Retention: Recruited, trained, and retained high-performing technicians and service advisors, reducing staff turnover and fostering a team-oriented culture.
- Teammate Development: Mentored staff to achieve I-CAR and ASE certifications, improving technical proficiency and promoting internal career growth.
- Safety Culture: Maintained a 100% compliance record with safety standards and OSHA guidelines to ensure a safe, secure, and productive workplace.
- Production Management: Directed daily operations, including production scheduling and workflow, to maximize output and adhere to Caliber's Standard Operating Procedures (SOPs).
- Cycle Time Reduction: Improved cycle times by optimizing the repair process, resulting in faster vehicle delivery and increased customer satisfaction (CSAT) scores.
- Quality Control: Ensured all vehicle repairs were performed safely and thoroughly, maintaining high-quality standards in alignment with OEM guidelines.
- KPI Management: Consistently exceeded key performance indicators (KPIs), including gross profit on labor and parts, effective labor rate, and average repair order (ARO).
- Financial Analysis: Reviewed monthly financial metrics (P&L) to identify opportunities, manage expenses, and drive profitability.
- DRP Management: Strengthened relationships with insurance partners (Direct Repair Programs), resulting in increased vehicle flow and consistent market share growth.
- "Restoring the Rhythm" Focus: Delivered exceptional customer service, achieving high Net Promoter Scores (NPS) by effectively communicating repair status and delivering on time.
- Proactively resolved customer concerns to ensure satisfaction and maintain the center's reputation
- Expert in CCC1 estimating software and shop management systems.
- Deep understanding of collision repair processes, including structural, mechanical, and refinish operations.
- Ability to manage multiple priorities in a high-volume collision center.
Collision Estimator
Caliber Collision
Riverside, CA
02.2014 - 05.2021
- Performed detailed damage assessments and repair estimates for luxury and high-performance vehicles including brands such as Mercedes‑Benz, BMW, Audi, and Porsche.
- Prepared accurate repair estimates using industry estimating platforms such as CCC ONE, Mitchell, and Audatex.
- Conducted thorough vehicle inspections including structural, mechanical, and cosmetic damage while identifying OEM-required repair procedures.
- Coordinated directly with insurance adjusters, customers, and technicians to ensure accurate estimates, repair approvals, and timely completion of repairs.
- Interpreted OEM repair procedures and manufacturer position statements to ensure repairs met factory specifications and safety standards.
- Managed supplement requests and negotiated with insurance carriers to secure proper repair coverage for high-value vehicles.
- Maintained detailed documentation including photos, repair plans, and parts lists to support insurance claims and repair accuracy.
- Provided exceptional customer service by explaining repair processes, timelines, and costs to vehicle owners.
- Collaborated with body technicians, parts departments, and service advisors to ensure efficient workflow and high-quality repairs.
- Ensured compliance with manufacturer standards for aluminum repair, advanced driver-assistance systems (ADAS), and structural repairs.
- Managed approximately 15-30 customer interactions daily to ensure satisfaction and address inquiries promptly.
Collision Estimator/Parts & Dealer Services
Fix Auto Collision
Ontario, CA
03.2006 - 11.2013
- Performed detailed vehicle damage inspections and prepared accurate repair estimates using industry estimating systems while ensuring compliance with insurance and manufacturer guidelines.
- Communicated daily with customers, insurance adjusters, and technicians to explain repair plans, timelines, and cost breakdowns.
- Coordinated all parts ordering, tracking, and receiving to ensure technicians had the correct components available for scheduled repairs.
- Verified parts pricing, availability, and accuracy with vendors and dealerships to minimize delays and control repair costs.
- Managed supplements by identifying additional damage during the repair process and negotiating approvals with insurance companies.
- Scheduled and coordinated dealership services including diagnostics, calibrations, programming, and specialized repairs.
- Assisted local dealers including Toyota, Nissan, Volvo, Volkswagen, Honda, and Jeep Chrysler in addressing customer concerns and facilitating repairs.
- Organized parts by repair order and maintained accurate inventory records to improve workflow efficiency.
- Processed parts returns, warranty claims, and core credits with suppliers.
- Maintained detailed repair documentation, photos, and service records to support insurance claims and internal reporting.
- Collaborated with technicians and management to ensure repairs met manufacturer specifications, safety standards, and quality expectations.
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Efficient multi-tasker
- Training and coaching
- Customer relationship management
- P&L management
- Labor cost controls
- Process improvements
- Strategic planning
- Performance improvement
- Vendor relationships
Accomplishments
May 2025 our shop ranked 13th in the company nationwide.
Certification
- Licensed Private Pilot in Rotorcraft - 2007
Timeline
General Manager
Caliber Collision
05.2021 - Current
Collision Estimator
Caliber Collision
02.2014 - 05.2021
Collision Estimator/Parts & Dealer Services
Fix Auto Collision
03.2006 - 11.2013