Brian canada
Folsom,CA
Summary
Mature lending professional with a proven track record at Challenge Financial Services, achieving #1 producing manager status. Expert in underwriting and CRM systems, I excel in building strong relationships and driving revenue growth. My engaging demeanor and strategic approach led to a 300% revenue increase in previous roles.
My ability to develop new dealer relationships and using experience as well as expertise to increase volume with existing dealers makes me the ideal candidate.
Overview
35
35
years of professional experience
Work History
Marketing Manager
Challenge Financial Services
06.2023 - 08.2025
Managed territory from Modesto, Ca to the Oregon border. Created customer base of auto dealerships from scratch to existing 50 dealerships. Underwrote finance contracts, managed dealer collections, and maintained quality relationships in a highly competitive finance market. #1 producing manager over the last 18 months
Market Area Manager
United Auto Credit Corporation
05.2016 - 10.2023
Managed Northern California region and all auto finance dealerships. Built the territory with a 300% increase in revenue. Achieved "platinum" status 4 years continuously (top 5% companywide)
President
LIS Mortgage Corporation
03.1990 - 04.2013
Fair Oaks, CA
Owned and operated a 5 branch mortgage origination corporation
Led all operations(Sales, HR, Training) throughout California
Education
Finance
California State University Stanislaus
Turlock, CA06-1987
Skills
Proficient with CRM (Zoho and Salesforce)
Skilled in underwriting based on risk, yield, and profitability
Engaging demeanor that results in sales success and relationship building
Knowledge of commercial unit underwriting and structure
Affiliations
I have been the President of Folsom Moose Lodge and served on the Board of Officers for over 7 years. Distinctive honors include a Fellowship degree as well as serving on the Board for Northern California District. My passion is to give back what I can to our seniors and children in need. Twice each month I prepare and cook for large groups of(100 or more). I also direct and participate in delivered meals for seniors locally
Timeline
Marketing Manager
Challenge Financial Services
06.2023 - 08.2025
Market Area Manager
United Auto Credit Corporation
05.2016 - 10.2023
President
LIS Mortgage Corporation
03.1990 - 04.2013
Finance
California State University Stanislaus
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