Brian Curran
Longmeadow,MA
Summary
Accomplished C-Suite partner with an entrepreneurial track record in critical sales leadership roles inside the various CPG segments with a high concentration inside beverage alcohol. Highly skilled in managing strategic sales initiatives to achieve results, building high performing sales organizations, growing brands through complex wholesaler networks across multiple markets, proactive and efficient P&L oversight, multi-brand portfolio management, building highly effective “go to market strategies”, and launching new brands and product lines.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Principal Owner
Top Right Partners
02.2023 - Current
- Company Overview: Top Right Partners is a cross functional strategic consulting firm specializing in building mid-sized and emerging companies
- Top Right offers affordable fractional and interim executive leadership (CEO, CRO, VP Sales) or project based assignments focused on brand creation and development, revenue acceleration or turnarounds, cross functional strategic planning, logistics, financial modeling, process implementation, and transition/exit consulting for optimal results
- Top Right Partners is a cross functional strategic consulting firm specializing in building mid-sized and emerging companies
- Top Right offers affordable fractional and interim executive leadership (CEO, CRO, VP Sales) or project based assignments focused on brand creation and development, revenue acceleration or turnarounds, cross functional strategic planning, logistics, financial modeling, process implementation, and transition/exit consulting for optimal results
Chief Revenue Officer
Be Green Packaging
10.2020 - 01.2023
- Company Overview: Private Equity Backed green packaging manufacturer
- Interim -CRO role with a Private Equity Backed green packaging manufacturer where I am responsible for the re-tooling the sales and marketing functions, lead a sales team and distributor network to achieve revenue and profit targets, build the performance management system, direct the digital marketing design, and implement the 'Riverside Revenue Acceleration System' a proprietary CRM and sales training module for all owned portfolio companies
- Private Equity Backed green packaging manufacturer
US Sales Director
Disaronno International USA
02.2019 - 10.2020
- Company Overview: US importer of fine wine and spirits
- Charged with building and leading the sales team, P&L management, national account development, complex wholesaler network management, trade marketing and several brand launches
- US importer of fine wine and spirits
Chief Revenue Officer
Uinta Brewing Company
10.2017 - 02.2019
- Company Overview: Private Equity Backed craft brewery, Salt Lake City Utah
- Responsible for sales team restructure for a 35-person team, sales resource re-allocation, go to market sales strategy, building national account partnerships, and driving sales execution through wholesaler networks in preparation for a successful exit
- Private Equity Backed craft brewery, Salt Lake City Utah
Vice President of Sales
Terlato Wines
10.2008 - 09.2017
- Drove CAGR of over 12% with top line revenues over $250m
- Charged with leading a diverse team of 40 professionals comprised of regional, district, fine wine managers, financial and business analysts
- Primarily focused on driving optimal results to achieve and surpass distribution and depletion goals within budget targets and defined sales channels for over 100 wholesalers in the eastern US
Eastern Sales Director
FIJI Water
01.2007 - 08.2008
- Responsible for all sales and business development functions for the northeast
- Job functions include all aspects of wholesaler and direct report development
- Primary responsibilities include overall market management, wholesaler planning and review meetings, inventory & budget management (Tactical/ POS), P&L management, key on/off premise account/chain calls, and direct report hiring, training and management
Various Leadership Roles
The Boston Beer Company
01.1999 - 12.2006
- National Account Director – Northeast: Main function was retail headquarters new item presentations, chain programming, display execution, product pricing, new product introduction and general business reviews
- Current accounts include Hess, AP, Food Emporium, King Kullen, Wakefern, Gristedes, Pathmark, BJ's, Mobil, 7-11 & other smaller independent chains
- Regional Sales Manager - New England, Mid Atlantic: Oversee all sales and business development functions for the state of Connecticut as well as Western Massachusetts & previously for the state of New Jersey
- Job functions include all aspects of wholesaler and direct report development
- Primary responsibilities include wholesaler/direct report planning and review meetings, inventory & budget management (Tactical/POS), Connecticut state pricing, key on/off premise account/chain calls, and direct report hiring, training and management
- Secondary duties include local market media management with radio, print, and outdoor
- Sr
- Account Manager-MA: Responsible for market and key account development in Massachusetts
- Job function included wholesaler management through monthly business plan benchmarking, market development, key account/chain growth, and in-direct report training and management
Education
Bachelor's degree - PS
Stonehill College
Skills
- C-Level Sales Leader
- Strategic Sales Planning
- CRM Implementation & Management
- Complex Broker Management
- Data Analysis
- Business Forecasting
- Cross Functional Effectiveness
- Competitive Analysis
- Market Trend Review
- Contract Negotiations
- Pricing Analysis
- P&L/Budgeting
- Start-up
- Private Equity / Venture Capital Transition Coaching
- Advisory board member
Certification
- Certified Professional Sales Leader (CPSL) - NASP
- HUB SPOT Digital Marketing Certification - HubSpot
- Sales Systems CPG Training - Sales, Negotiation, Train the Trainer, Building Brands thru Distributors
- Fox Selling Systems - Syndicated Data & National Account Sales Training
Timeline
Principal Owner
Top Right Partners
02.2023 - Current
Chief Revenue Officer
Be Green Packaging
10.2020 - 01.2023
US Sales Director
Disaronno International USA
02.2019 - 10.2020
Chief Revenue Officer
Uinta Brewing Company
10.2017 - 02.2019
Vice President of Sales
Terlato Wines
10.2008 - 09.2017
Eastern Sales Director
FIJI Water
01.2007 - 08.2008
Various Leadership Roles
The Boston Beer Company
01.1999 - 12.2006
Bachelor's degree - PS
Stonehill College
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