KELLY COAN
Reno,NV
Summary
With 15+ years of experience in the medical device industry, this visionary sales leader consistently drives multimillion-dollar revenue growth. Demonstrated success in leading high-performance teams and delivering innovative solutions for surgery centers and hospitals. Expertise in building strategic partnerships, negotiating C-suite contracts, and scaling sales operations to dominate competitive markets. Proven track record of achieving 15-20% annual growth, securing $100M+ in sales, and implementing customer-centric strategies that elevate market share and profitability.
Overview
24
24
years of professional experience
Work History
Principal Owner
EVOLUTION SURGICAL, INC.
01.2016 - 01.2022
- Company Overview: Founded and scaled a B2B medical device company specializing in integrated operating room solutions, achieving industry leadership through strategic sales and innovation
- Drove $100M+ in total sales revenue with consistent 15-20% annual growth
- Secured contracts for 7 state-of-the-art OR suites valued at $50M+, integrating complex bundled solutions with entire sports medicine portfolio
- Grew Shoulder and Tenodesis business 20%, year over year from 2016-2022 via FiberTak and Speed Bridge upgrades and conversions
- Built and led a team of 100+ sales and support professionals, enhancing performance and retention through hands-on mentorship
- Pioneered a 10-station , world class medical education lab, to train surgeons from Stanford University, UCSF, Palo Alto Medical Foundation and throughout the bay Area
- Leveraged relationships to expand our "All Inside" ACL business, selling and upgrading surgeons to the Tight Rope II and Flip Cutter II, to yield an annual business growth of 25%
- Developed scalable sales and marketing strategies that boosted customer retention and market share
Vice President of Sales
PACIFIC MEDICAL, INC.
05.2013 - 05.2016
- Directed sales strategy and business development, growing market footprint and profitability across hospital and surgery center accounts
- Achieved 30% revenue growth from 2013-2016 in shoulder arthroscopy and rotator cuff business, with a focus on SwiveLok, Suture Bridge, and Scorpion Suture passing devices.
- Grew FiberTak business over 45% through Juggerknot conversions
- Established massive market share with sales of Internal Brace for Brostrom repair that exceeded 40% growth from 2013-2016
- Optimized sales processes, improving efficiency and revenue generation across teams
- Led forecasting, budgeting, and P&L management, ensuring sustainable long-term growth
Sales Team Leader
STRYKER
01.2010 - 01.2013
- Managed a high-performing sales team, driving market penetration and revenue increases in a competitive region
- Successful competitive surgeon conversions from Arthrex, Mitek, and S&N
- Grew sales of Iconix Suture Anchor beyond 50%, 2014-2016
- Grew sales of VersiTomic Flexible Reamer system be 25%, 2013-2016 and ProCinch Suspensory Fixation device by 20%, 2013-2016
- Grew revenue by 20%+ through targeted business development initiatives
- Negotiated pricing and terms with key accounts, strengthening client partnerships
- Designed and delivered sales training programs, elevating team performance and results
Territory Manager
CONMED LINVATEC
05.1998 - 05.2010
- Laid the foundation for leadership success by managing sales territories and building client relationships in the medical device sector
- Increased sales volume by 15-20% in shoulder and knee sports medicine business year after year
- Developed and maintained strong relationships with key stakeholders in assigned territory, becoming trusted advisor on product solutions.
- Grew overall disposable business more than 60% between 1998-2010
Education
B.S. - Psychology & Business
San Jose State University
San Jose, CA05.1990
Skills
- Sales team management
- Contract negotiation proficiency
- Strategic business development
- Strategic revenue growth
- Cross-functional team leadership
- Customer relationship management
- Key opinion leader engagement
- Enterprise sales expertise
Affiliations
- Co-Founder, 'Man Cave' Men’s Group (100+ Members)
- Led Mission Team to Russian Orphanage
Awards
- Sales Growth Award & Annual Sales Quota Achiever (Multiple Years)
- 212 Award for Sales Achievement & Growth
- Secured 7 OR Suite Contracts ($50M+ Total Value)
- Recognized for Exceptional Customer Satisfaction & 5-Star Reviews
Timeline
Principal Owner
EVOLUTION SURGICAL, INC.
01.2016 - 01.2022
Vice President of Sales
PACIFIC MEDICAL, INC.
05.2013 - 05.2016
Sales Team Leader
STRYKER
01.2010 - 01.2013
Territory Manager
CONMED LINVATEC
05.1998 - 05.2010
B.S. - Psychology & Business
San Jose State University
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