Summary
Overview
Work History
Skills
Timeline
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Brian Heiden

WEST DES MOINES,IA

Summary

Dynamic and results-driven sales professional with over 20 years of experience across mortgage, insurance, IT, and commercial landscaping industries. Proven expertise in building long-term client relationships, exceeding sales targets, and leading high-performing teams. Skilled in strategic planning, contract negotiation, and utilizing tools like Salesforce CRM and Dynamics 365 to drive business growth. Recognized for developing innovative solutions that increase customer retention and revenue.

Overview

25
25
years of professional experience

Work History

Regional Commercial Sales Leader

TruGreen Lawn Care
Ankeny, IA
03.2023 - Current
  • Spearheaded sales strategies that resulted in a 20% increase in quarterly revenue, surpassing regional targets
  • Trained and coached a team of 15+ sales representatives, improving their efficiency and increasing overall team quota achievement by 30%
  • Collaborated with senior management to design and execute marketing initiatives, leading to a 25% rise in customer acquisition
  • Enhanced customer loyalty by implementing tailored solutions, driving a 15% boost in retention rates
  • Conducted regular performance analyses to identify areas for improvement and implement targeted training programs

Senior Business Development Representative

TruGreen Lawn Care
Ankeny, IA
02.2016 - 03.2023
  • Drove a 40% increase in market share in the Des Moines area, taking full ownership of a historically underperforming market in 2021
  • Consistently exceeded sales quotas by employing a consultative sales approach, increasing upselling and cross-selling rates by 25%
  • Partnered with clients to create long-term property care plans, resulting in a 20% improvement in customer retention
  • Mentored new hires, enhancing onboarding effectiveness and improving new employee sales productivity by 30%
  • Recognized with two promotions due to exceptional performance and leadership

Regional Software Sales Representative

SumTotal Systems
West Des Moines, IA
12.2013 - 10.2015
  • Closed $1M+ in annual software sales by aligning customer needs with innovative HR and talent management solutions
  • Built and nurtured strong client relationships, leading to a 20% increase in repeat business
  • Successfully negotiated and closed high-value contracts with Fortune 500 companies, delivering customized solutions to enhance client operations
  • Partnered with internal teams to refine sales strategies, streamlining the sales cycle by 15%

Home Mortgage Consultant

Wells Fargo
Des Moines, IA
03.2012 - 12.2013
  • Processed and approved over $10M in home loans, maintaining a 98% client satisfaction rate
  • Analyzed applicant financials and credit profiles, ensuring compliance with lending policies and mitigating risk
  • Increased conversion rates by 15% through personalized consultations and clear communication of loan terms
  • Acted as a trusted advisor to clients, fostering long-term relationships and contributing to repeat business

Licensed Insurance Broker

Marsh & McLennan
Urbandale, IA
01.2006 - 03.2012
  • Achieved a 120% increase in annual sales targets by leveraging a relationship-based selling approach
  • Upsold additional insurance products, increasing average policy value by 25% per client
  • Led a partnership program with Lending Tree Financial, generating $2M in new business revenue
  • Recognized for top-tier performance, earning 'Broker of the Quarter' awards multiple times

Field Sales Representative

TruGreen Lawn Care
Ankeny, IA
02.2000 - 11.2005
  • Boosted customer retention rates by 30% through personalized consultations and excellent service delivery
  • Trained and mentored new employees, helping to improve team performance and morale
  • Analyzed client needs to recommend tailored solutions, leading to a 25% increase in customer satisfaction
  • Consistently ranked as a top sales performer, achieving the highest retention rate in 2003

Skills

Strategic Sales Leadership

Contract Negotiation & Closing

Business Development & Client Retention

CRM Tools: Salesforce, Dynamics 365

Coaching & Team Development

Consultative Selling Techniques

Metrics-Driven Decision Making

Timeline

Regional Commercial Sales Leader

TruGreen Lawn Care
03.2023 - Current

Senior Business Development Representative

TruGreen Lawn Care
02.2016 - 03.2023

Regional Software Sales Representative

SumTotal Systems
12.2013 - 10.2015

Home Mortgage Consultant

Wells Fargo
03.2012 - 12.2013

Licensed Insurance Broker

Marsh & McLennan
01.2006 - 03.2012

Field Sales Representative

TruGreen Lawn Care
02.2000 - 11.2005

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Brian Heiden