Brian Keeth
Georgetown,TX
Summary
Hospitality executive with 20+ years of experience leading hotels, resorts, and restaurant operations ranging from 50 to 424 rooms and generating $1.3M–$8M+ in annual revenue. Proven track record managing teams of 100+ employees, improving profitability, and elevating guest experience through operational excellence, strategic marketing, and strong leadership. Experienced in property renovations and repositioning hospitality assets into boutique or destination locations.
Overview
11
11
years of professional experience
1
1
Certification
Work History
General Manager
Jellystone Park Austin North
10.2025 - 03.2026
- Lead full operational management of a large family resort destination including lodging, recreation programming, and guest services.
- Direct more than 100 employees across multiple operational departments.
- Manage multi-million-dollar budgets, financial forecasting, and operational planning.
- Oversee marketing initiatives and guest engagement strategies to increase occupancy and repeat visitation.
General Manager
Freeport Studios
Freeport, TX
01.2024 - 01.2025
- Directed full operational leadership of boutique lodge property.
- Managed multi-million-dollar annual revenue operations.
- Led renovations transforming the property into a boutique destination.
General Manager
Hotel McCoy
College Station, TX
01.2022 - 01.2024
- Oversaw hotel operations including staffing, marketing, budgeting, and guest experience.
- Increased revenue year-over-year through service improvements and marketing initiatives.
General Manager
Gruene Outpost River Lodge
New Braunfels, TX
01.2015 - 01.2022
- Directed full operations of destination river lodge including lodging and amenities.
- Led complete interior and exterior property renovations.
- Increased annual revenue through strategic marketing and operational improvements.
Education
Master of Science - Psychology
University of Texas at San Antonio
Bachelor of Science - Psychology
University of Texas at San Antonio
Skills
- Hospitality & Resort Operations Leadership
- Multi-Department Management
- Revenue Growth & Budget Control
- Property Renovations & Repositioning
- Staff Leadership & Development (100 Employees)
- Guest Experience Strategy
- Food & Beverage Operations
- Event & Banquet Operations
- Inventory & Cost Control
- Strategic Marketing & Branding
- Operational Systems & SOP Development
Certification
- Yoga Instructor
- Sports Nutrition
- Resilience Training / PTSD Support for Veterans
- Biomechanics Specialist
- Breathwork & Meditation
ADDITIONAL LEADERSHIP EXPERIENCE
- Managing Partner — Fork & Knife | Ingram, TX
- General Manager / Executive Chef — Antler Grill | Hunt, TX
- Executive Chef Consultant — Waco & Hewitt Locations | Waco, TX
- Food & Beverage Director / Executive Chef — Emily Morgan Hotel | San Antonio, TX
- Assistant Food & Beverage Director — Embassy Suites | San Antonio Airport
- General Manager roles across California hospitality groups including restaurants and hotels
MILITARY SERVICE
United States Army — Combat Medical Specialist / EMT | Rank: E-5 | 1985–1993
BOARD & COMMUNITY LEADERSHIP
- Board Member — River City Advocacy & Counseling Center (2019–Present)
- Board Member — Comal County Veterans (2021–Present)
Timeline
General Manager
Jellystone Park Austin North
10.2025 - 03.2026
General Manager
Freeport Studios
01.2024 - 01.2025
General Manager
Hotel McCoy
01.2022 - 01.2024
General Manager
Gruene Outpost River Lodge
01.2015 - 01.2022
Bachelor of Science - Psychology
University of Texas at San Antonio
Master of Science - Psychology
University of Texas at San Antonio