Brian Kenny

Strategic enrollment management executive with 20 years of progressive leadership experience driving enrollment growth, organizational transformation, admissions operations, and student success across public and private higher education. Proven record leading enterprise change initiatives, implementing technology solutions, leveraging analytics to inform executive decision-making, and building collaborative partnerships that improve recruitment, enrollment, operational effectiveness, and the student experience.

• Enrollment Growth
• Expanded application volume in priority recruitment counties by 89.5%, increasing applications from 1,605 to more than 3,000 (2022–2025).
• Increased inquiry-to-application conversion from 1.5% to 9%, a six-fold improvement in recruitment effectiveness.
• Strengthened Rutgers–Camden's market presence through integrated recruitment, communications, and outreach strategies.
• Organizational Transformation
• Transformed Admissions and Enrollment Operations through organizational redesign, workflow modernization, and student-centered service delivery.
• Led institution-wide change initiatives with Student Affairs, Academic Affairs, Financial Aid, Marketing, Information Technology, and Institutional Research.
• Integrated admissions, enrollment communications, New Student Programs, Military & Veteran Affairs, customer experience, and enrollment services into a unified operational model.
• Student Success
• Designed Rutgers–Camden's comprehensive New Student Orientation strategy, tripling participation over three years.
• Expanded Orientation programming and participation by more than 60%.
• Created admitted student programs attracting record attendance of more than 3,000 prospective students and guests.
• Innovation
• Directed Salesforce Education Cloud implementation and optimization.
• Developed executive dashboards using Salesforce, Tableau, and Smartsheet supporting enrollment forecasting and executive planning.