Summary
Overview
Work History
Education
Skills
Timeline
References
Generic
Brian LaForce

Brian LaForce

West Sacramento,CA

Summary

Dynamic Senior Account Executive with expertise in sales strategy and customer relationship management. Known for boosting sales revenue by 25% and leading teams to exceed sales goals. Skilled in CRM, effective communication, and negotiation, with a strong focus on problem-solving.

Overview

14
14
years of professional experience

Work History

Senior Account Executive

AndNowUKnow
Sacramento, CA
11.2014 - 02.2025
  • Executed roles required for an Account Executive
  • Consistently surpassed $1 million in yearly sales
  • Achieved a 25% year-over-year rise in sales revenue
  • Led team of sales professionals to consistently meet annual objectives
  • Fostered and managed relationships with marketers and third-party marketers in the fresh produce industry.
  • Identify and developed new business opportunities while maintaining a pipeline of sales prospects in Salesforce
  • Collaborated with marketing teams to create tailored campaigns and initiatives that engage and grow fan bases
  • Produced sales documents, finalized deals and filed records
  • Supervised junior staff members by providing guidance on how best to meet client objectives
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits
  • Maintained up-to-date knowledge of industry trends and developments in order to better serve clients' needs
  • Provided timely responses to customer inquiries, complaints, or requests for information

Account Manager

AndNowUKnow
Sacramento, CA
01.2013 - 11.2014
  • Observed annual sales growth of 25%
  • Drove sales of company products and services by meeting with customers using strategic and organized approach
  • Developed tailored B2B client proposals
  • Managed client ad buy projects through collaboration with production and editorial teams
  • Produced sales documents, finalized deals and filed records
  • Resolved client issues and complaints in a timely and effective manner, ensuring client satisfaction
  • Created detailed metric reports for clients
  • Developed successful customer relationships to boost sales opportunities
  • Identify and developed new business opportunities while maintaining a pipeline of sales prospects in Salesforce
  • Presented product features and advantages to potential customers during sales meetings
  • Provided training and guidance to new Account Managers
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements
  • Maintained an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients
  • Participated in trade shows, conferences, and networking events to represent the company and attract new business

Videographers/Photographer

AndNowUKnow
Sacramento, CA
05.2011 - 08.2018
  • Provided imagery for The SNACK Magazine's content
  • Managed photo sessions for The SNACK Magazine covers
  • Directed video shoots tailored for client promotions on AndNowUKnow.com
  • Set up, mounted or installed photographic equipment and cameras
  • Deliver quality products within deadlines established by clientele
  • Set up lighting equipment and adjust camera settings to capture desired images
  • Conduct interviews with subjects of a photoshoot to ensure comfort level during the session
  • Directed activities of workers setting up photographic equipment
  • Provided photography services for corporate events, capturing key moments and branding materials
  • Edit photos using Adobe Photoshop and other software applications
  • Consult with clients to understand their needs and preferences for a photo shoot
  • Assist in planning setup of shoots including location scouting
  • Train assistants on proper use of photography equipment and techniques used in the industry

Graphic Designer

AndNowUKnow
Sacramento, CA
05.2011 - 01.2013
  • Generated digital image files for use in digital and traditional printing
  • Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards
  • Developed graphics, logos and layouts for product illustrations, company logos, and websites
  • Implemented client feedback into design revisions, ensuring final deliverables met project requirements
  • Identified needs of customers promptly and efficiently
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively

Education

Bachelor of Science - Game And Interactive Media Design

ITT Technical Institute
Rancho Cordova, CA
06-2011

Associate of Science - Digital Communications And Multimedia

ITT Technical Institute
Rancho Cordova, CA
06-2009

Skills

  • B2B sales
  • Account management
  • Customer relationship management
  • Quick Learner
  • Relationship building
  • Team leadership
  • Problem solving
  • Project management
  • Effective communication
  • Cross-functional teamwork
  • Pipeline management
  • Prospecting
  • Account growth
  • Sales quota achievement
  • Proficient in Google Workspace and Microsoft Office
  • Experience with SalesForce and Streak CRM

Timeline

Senior Account Executive

AndNowUKnow
11.2014 - 02.2025

Account Manager

AndNowUKnow
01.2013 - 11.2014

Videographers/Photographer

AndNowUKnow
05.2011 - 08.2018

Graphic Designer

AndNowUKnow
05.2011 - 01.2013

Bachelor of Science - Game And Interactive Media Design

ITT Technical Institute

Associate of Science - Digital Communications And Multimedia

ITT Technical Institute

References

References available upon request.

Similar Profiles

CREATE PROFILE
Brian LaForce