Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Brian Lawless

Los Angeles,CA

Summary

Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with every department to deliver marketing design and digital requirements. High degree of working knowledge in graphic design and computer software packages.

Overview

6
6
years of professional experience

Work History

Head of Marketing

Science Serum
01.2022 - Current
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized digital marketing campaigns by analyzing performance data and identifying areas for improvement.
  • Implemented advanced analytics tools to track customer journeys, improving overall user experience.
  • Streamlined data reporting processes, resulting in more efficient decision-making for marketing teams.
  • Developed custom dashboards for stakeholders to visualize key performance indicators, enhancing business understanding.
  • Conducted comprehensive competitor analysis, informing strategic decisions and enabling competitive advantage.

Property Manager

Almost Heaven Property Management
06.2020 - 01.2022
  • Built and maintained a thriving community that catered to resident needs and expectations
  • Motivated, engaged, and coached personnel to effectively complete tasks and obligations on a daily basis
  • Managed the physical and financial performance of the properties in accordance with the established budget
  • Reduced budget by 10% over the course of 1 year
  • Coordinated all property management, maintenance, development and construction activities associated with daily and yearly operations
  • Reported property income, billed monthly charges and utilities while collecting and maintaining zero delinquency.

Sales Coordinator

Boston Red Sox and 47 Brand
06.2018 - 12.2019
  • Maintained healthy long-term partnerships with lucrative business customers
  • Executed efficient, successful sales team meetings to keep colleagues informed and focused on closing new deals
  • Provided sales and administrative support involving efficient handling of top and confidential agreements
  • Served as the point of contact for clients, communicating with them by phone and email to respond to questions and requests
  • Assisted the manager and executives with the coordination of sales, preparing inventory of stock, and the ordering of merchandise
  • Coordinated and successfully ran the distribution of major merchandising events throughout the season including special events held in Fenway Park.

Education

Bachelor of Science - Business Management

University of South Carolina
Columbia, SC
05.2020

Skills

  • Creative Direction
  • Advertising Campaigns
  • Marketing Analytics
  • Product Marketing
  • Customer Segmentation
  • Data Analysis
  • Sales Enablement
  • Brand Management
  • Budget Management
  • Content Creation
  • Lead Generation
  • Digital Marketing

Languages

Spanish
Full Professional
Italian
Professional Working

Timeline

Head of Marketing

Science Serum
01.2022 - Current

Property Manager

Almost Heaven Property Management
06.2020 - 01.2022

Sales Coordinator

Boston Red Sox and 47 Brand
06.2018 - 12.2019

Bachelor of Science - Business Management

University of South Carolina
Brian Lawless