BRIAN P. McGOWAN
Thousand Oaks,CA
Summary
Sales account professional with over 20 years of experience working for a major media corporation. Devoted to cultivating creative solutions that promote a client's message, drive awareness and deliver the most ROI.
Overview
21
21
years of professional experience
Work History
National Ad Sales Account Executive
NBC News Group
Universal City, CA
04.2005 - 02.2018
- Managed an account portfolio of $70.0 MM in annual sales, working closely with both the buying & planning agencies, and client direct.
- Consistently exceeded targeted sales goals by 5-10%.
- Focused on achieving the right balance of financial gain for the company, while ensuring the the client's initiatives are met.
- Represented the NBC News Group, including the national broadcast properties of TODAY, NBC NIGHTLY NEWS, MEET THE PRESS, in addition to the national cable properties of CNBC and MSNBC.
- Specialized in multiple category sectors, including Motion Pictures Studios, Retail, Automotive, Packaged Goods and Financial clients.
- Educated client proficiency in COGENT REPORTS, the adopted metric for out-of-home viewing measurement for CNBC Business Day, which differs dramatically from the industry-standard, Nielsen.
- Collaborated with my NBCU colleagues in exchanging information on selling strategies and marketing goals that could benefit a client from a 360-sales perspective.
- Facilitated the success of multiple, high-profile "SYMPHONY" deals that included suite of offerings across all NBC Universal, both linear & digitally.
- Created SWOT evaluations as preparation for client meetings and Upfront season forecasting that help identify possible opportunities and challenges in advance.
National Ad Sales Planner
NBC Television Network
Burbank, CA
04.2001 - 04.2005
- Functioned as a Sales Planner across ALL of the NBC dayparts, including Primetime, Late Night and Early Morning, in addition to the cable network, MSNBC.
- Oversaw deal stewardship maintenance and supervised campaign delivery.
- Assembled sales collateral, including PowerPoint presentation decks, program one-sheets and marketing materials.
National Ad Sales Assistant
NBC Television Network
Burbank, CA
04.1999 - 04.2001
- Assisted the SVP of West Coast Sales, and three account executives, in a very busy regional sales office.
- Organized all client move requests, program preemptions and flight changes.
- Collaborated with NBC Standards and Practices to provide content screening reports to all Primetime and Late Night advertisers to avoid any content-related challenges.
NBC Network Page & Production Assistant
NBC Television Network
Burbank, CA
09.1997 - 03.1999
- Conducted tours of NBC Studios as a network ambassador, in addition to assisting with production services for THE TONIGHT SHOW with JAY LENO, LATER and THE HOWIE MANDEL SHOW, as well as being selected to represent NBC for the 50th Primetime Emmy Awards and two TCA Press Tours.
- Selected for Page assignments, including a 3-month placement with NBC ELECTRONIC PRESS & PUBLICITY department and a 4-month placement with NBC SPECIAL PROJECTS & EVENTS department.
- Post-Page / Production Assistant duties included NBC's coverage of Super Bowl XXXII, PROMAX, 85th Tournament of Roses Parade and the NBC Mondo (promo) shoot.
Production Assistant - Oklahoma City Bombing Trial & 23rd G8 Summit
NBC News
Denver, CO
04.1997 - 06.1997
- Worked as a full-time Production Assistant for NBC Network News coverage the trail of bombing suspect, Timothy McVeigh, serving as the Denver assistant to NBC News anchor, Tom Brokaw.
- Assisted reporters Kelly O'Donnell, David Gregory and field producers on coverage for TODAY, NBC NIGHTLY NEWS and MEET THE PRESS during the course of the trial.
- Following the verdict on June 2nd, continued as support and contributed to the NBC News coverage of the G8 Summit, assisting the NBC White House Press team of John Palmer and David Bloom for reports filed for TODAY and NBC Nightly News.
Education
Bachelor of Arts - Communications
University of Denver
June 1997
Skills
- Proven sales track record
- Relationship selling
- New business generation
- Goal and detail oriented
- Friendly and cheerful
- Analytical problem solver
- IAB Certified - Digital Media Sales
- Total Audience Sales - Digital Professional Institute
- Salesforce / Media Radar / Ad Database
- MS Word / Excel / Powerpoint
Affiliations
- University of Denver, Distinguished Alumni Speaker Series
- ThinkLA
Timeline
National Ad Sales Account Executive
NBC News Group
04.2005 - 02.2018
National Ad Sales Planner
NBC Television Network
04.2001 - 04.2005
National Ad Sales Assistant
NBC Television Network
04.1999 - 04.2001
NBC Network Page & Production Assistant
NBC Television Network
09.1997 - 03.1999
Production Assistant - Oklahoma City Bombing Trial & 23rd G8 Summit
NBC News
04.1997 - 06.1997
Bachelor of Arts - Communications
University of Denver
Similar Profiles
Miguel AlmaguerMiguel Almaguer
National Correspondent at NBC Nightly News, Today Show, MSNBC, NBC News NowNational Correspondent at NBC Nightly News, Today Show, MSNBC, NBC News Now
Claire NetzelClaire Netzel
ACCOUNT SERVICES REPRESENTATIVE at NBC News & Entertainment | NBC UniversalACCOUNT SERVICES REPRESENTATIVE at NBC News & Entertainment | NBC Universal
Julia BlanchetteJulia Blanchette
Morning and Midday Meteorologist at NBC News / ABC NewsMorning and Midday Meteorologist at NBC News / ABC News
Payton BerriPayton Berri
Afterschool Childcare Teacher at YMCAAfterschool Childcare Teacher at YMCA
Faith ImberFaith Imber
Hostess at Country Harvest RestaurantHostess at Country Harvest Restaurant