SONIA ORTEGA BROWN
Austin,TX
Summary
Account Executive with over 15 years of experience in full-cycle B2B sales across ad tech, media, and medical technology sectors. Proven track record in new business development and consultative selling, with a focus on building strategic relationships in complex environments. Expertise in identifying client needs and delivering customized solutions that drive revenue growth. Recognized for developing innovative digital strategies and consistently achieving revenue targets.
Overview
14
14
years of professional experience
Work History
Multi-Media Account Executive
Spectrum Reach
Austin, TX
09.2017 - Current
- Deliver targeted, data-driven solutions across television, streaming, and digital online platforms across the state of Texas.
- Achieved 100% to plan for 2024 and 101% in Q1 2025; set to hit 100% for 2025.
- Closed top new business volume in 2023 by building strategic, high-value campaigns.
- Negotiated multi-million-dollar contracts for national and regional accounts such as Rooms to Go, Spec’s Liquor, and Randolph Brooks Credit Union.
- Partner with clients to design measurable campaigns using analytics, attribution models, and integrated insights for performance optimization and revenue growth opportunities.
Inside Sales Representative
LivaNova
09.2021 - 08.2022
- Represented TandemLife ECMO platform for emergent cardiopulmonary bypass procedures.
- Executed outbound cold calling and email outreach to key decision makers to generate qualified leads and secure discovery meetings for the Southwest Regional field sales team.
- Initiated partnership with Baptist Beaumont Hospital’s creating first ever ECMO program using TandemLife LifeSPARC.
- Project managed HubSpot CRM implementation, increasing outreach volume, improving reporting, and enhancing campaign efficiency.
- Consistently met or exceeded quarterly bonus targets.
Multi-Media Account Executive
KVUE Television
Austin, TX
02.2012 - 04.2017
- Managed a $2.5M revenue portfolio across local ABC network affiliate and affiliated digital streaming outlets.
- Created cross-platform marketing strategies for major multi-million-dollar accounts including McDonald’s, Six Flags, and Texas Lottery.
- Awarded the 2013 KVUE Achiever Award for new business excellence.
Education
B.A. - Mass Communications – Public Relations
Texas State University
San Marcos, TXSkills
- Salesforce (admin)
- HubSpot (implementation & admin)
- Google Ads (certified)
- IAB Digital Media Certification
- Sales forecasting
- Campaign ROI analysis
- B2B business development
- Client retention
- Revenue attainment
- Data-driven sales strategy
- Salesforce and HubSpot expertise
- Forecasting and pipeline management
- Consultative selling
- Lead generation and prospecting
- C-level relationship management
Timeline
Inside Sales Representative
LivaNova
09.2021 - 08.2022
Multi-Media Account Executive
Spectrum Reach
09.2017 - Current
Multi-Media Account Executive
KVUE Television
02.2012 - 04.2017
B.A. - Mass Communications – Public Relations
Texas State University