Multi-Media Account Executive with comprehensive background in linear and digital sales and client management. Accomplished in developing and maintaining a high volume account base while helping businesses grow.
Hi, I’m
Mary Lynn Welborne
Cornelius,NC
Summary
Overview
17
years of professional experience
Work History
WBTV
Multi-Media Account Executive
10.2011 - Current
Job overview
- Managed portfolio of high-value accounts, ensuring they received exceptional service.
- Boosted sales revenue through strategic account management and relationship building; utilizing linear television plus streaming and digital components.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Collaborated closely with marketing and research teams to develop targeted campaigns that increased brand awareness and generated qualified leads.
- Delivered compelling presentations tailored to both local and national businesses, showcasing the growth potential for their companies.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
Self Employed
Freelance Media Planner / Buyer
01.2008 - 10.2011
Job overview
- Managed broadcast, print and search engine marketing for a variety of clients across 3 markets.
- Planned media, wrote copy and supervised production of broadcast (TV and radio) as well as print advertising.
Education
Appalachian State UniversityBoone, NC
Bachelor of Science from Communication Media Arts | Broadcast
05.1985
University Overview
- General Manager WASU FM, Appalachian State University's campus radio station. 1984-1985
Skills
- Wide Orbit Media Sales Traffic Connect
- Microsoft Powerpoint Word Excel
- Copywriter
- Matrix CRM
Timeline
Multi-Media Account Executive
WBTV
10.2011 - Current
Freelance Media Planner / Buyer
Self Employed
01.2008 - 10.2011
Appalachian State University
Bachelor of Science from Communication Media Arts | Broadcast
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