Tonia Cleveland
SR TRAFFIC COORDINATOR
RENTON,WA
Summary
Experienced SR Traffic Coordinator with 25 years of expertise in traffic management and coordination. Proven track record in optimizing inventory, maximizing revenue, and ensuring compliance with industry regulations. Proficient in Wide Orbit, Wide Orbit order entry, Microsoft Office Suite, and maintaining accurate traffic logs for seamless broadcast operations. Knowledgeable Traffic Coordinator with a solid background in coordinating traffic operations and streamlining logistics processes. Successfully managed schedules and optimized routes to ensure timely deliveries. Demonstrated strong problem-solving and organizational skills to enhance efficiency and promote effective team collaboration.
Overview
26
26
years of professional experience
Work History
Traffic Coordinator
RootSports NW
Bellevue, Washington
01.2012 - 01.2024
- Coordinated placement of regional commercials to align with designated shows and time slots
- Collaborated with Sales department to identify and leverage revenue maximization opportunities
- Managed log adjustments for unplaced advertising spots and guaranteed punctual log submissions for broadcast
- Facilitated processing and distribution of commercial content, maintaining rigorous compliance with internal standards and ensuring accurate transmission details
Traffic Manager
KMPS - CBS Radio
Seattle, Washington
01.2008 - 01.2010
- Managed the scheduling, coordination, and execution of on-air advertising content across multiple radio stations within the CBS Radio network, ensuring compliance with FCC regulations and maintaining accurate traffic logs for KMPS - CBS Radio
Traffic Coordinator
Fisher Broadcasting
01.2006 - 01.2010
- Coordinated the scheduling and management of on-air advertising traffic for Fisher Broadcasting, ensuring accurate and timely placement of commercials, maintaining detailed logs, and liaising with sales and production departments to optimize inventory and maximize revenue
Traffic Manager
Entercom Seattle
Seattle, Washington
01.1998 - 01.2006
- Managed the scheduling, input, and maintenance of all on-air and digital advertising campaigns for Entercom Seattle, ensuring accurate and timely execution across multiple platforms and stations; coordinated with sales, programming, and finance departments to optimize inventory and maximize revenue
Education
Some College (No Degree) -
Eastern Washington University
Cheney, WASkills
Wide Orbit Traffic
Wide Orbit Order entry
Wide Orbit Sales
Wide Orbit connect
Microsoft Office Suite
Data Entry
Strong Organizational and Problem-Solving Skills
Strong verbal & written communication skills
Ability to work in a fast paced, high-pressure environment
Strong interpersonal skills/team oriented with a positive attitude
Timeline
Traffic Coordinator
RootSports NW
01.2012 - 01.2024
Traffic Manager
KMPS - CBS Radio
01.2008 - 01.2010
Traffic Coordinator
Fisher Broadcasting
01.2006 - 01.2010
Traffic Manager
Entercom Seattle
01.1998 - 01.2006
Some College (No Degree) -
Eastern Washington University