Brian Rennie
Center Valley,PA
Summary
Versatile, forward-thinking and resourceful leader with solid accomplishments in both sales and marketing departments. Adept at developing strategy, managing tactical planning and skilled at facilitating communication between sales and marketing teams to enable project success for each new campaign. Pursuing a new professional challenge with a progressive company. Excellent communication and problem-solving abilities with a decisive and proactive leadership style. Record of success in improving department efficiency by removing bottlenecks and facilitating communication between different teams. Tailors marketing strategies to address region-specific market conditions.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Senior Regional Marketing Manager
Zoetis Animal Health
02.2021 - Current
- Partnered with brand teams, cross functional marketing teams, and sales leadership teams across both Field Force and Inside Sales
- Lead development of tools and processes to enable sales force execution of marketing strategies and tactics across portfolio of products including dermatology, parasiticides, anti-biotics, vaccines, and pain management
- Lead development new approach for reporting for KPIs associated with key marketing/sales initiatives
- Lead development of new channels to enable sales feedback and input for improved customer engagement
- Aided in standing up new technology that connects sales teams with marketing qualified leads from customers who engage with digital marketing efforts.
Marketing Manager
Zoetis Animal Health
04.2019 - 01.2021
- Developed/executed late life-cycle brand strategy and tactics for large portfolio of brands including anti-biotics, anti-emetic, and behavior treatment for fear/anxiety/stress
- Partnered with marketing cross functional teams including market research, medical education/conference team, finance, supply/demand, legal, regulatory, B2C team, B2B team, and external creative agencies and retailers
- Grew portfolio of brands from $279.2MM (2019) to $300MM (7.4% growth).
Area Business Manager
Zoetis Animal Health
01.2017 - 03.2019
- Lead team of 10 Account Managers and coached team in effective business planning and execution of marketing strategy/tactics including leveraging large scale speaker CE events, and hosting national and regional conferences
- Hired/Trained 5 new account managers
- Developed 3 team members into promoted roles
- Grew area from $38.6 MM to $47.6MM (23.3% growth)
- Developed/Led Simparica OTC tactic presentation during national sales meeting 2017.
Strategic Account Manager
Zoetis Animal Health
04.2014 - 12.2016
- Partnered across team of 10 Account Managers leading through influence to demonstrate effective business planning and execution of marketing strategy/tactics
- Effectively leveraged resources, relationship building, and account support with internal and external stakeholders.
- Managed 71 accounts and grew territory revenues from $4.6MM to $6.2MM (34.8% growth)
- Member of Anti-biotic sales/marketing partnership team 2014-2016
- Developed/lead new product (Cytopoint) pricing tactic presentation during national product launch.
Territory Business Manager
Zoetis Animal Health
01.2007 - 03.2014
- Managed multiple territories through effective business planning and execution of marketing strategy/tactics
- Effectively leveraged resources, relationship building, and account support with external stakeholders
- Managed FULL product portfolio across 83 accounts. Grew $1.99MM to $2.85MM (43.2% growth)
- Zoetis Emerging Leaders program 2013-2015.
Account Executive
Clear Channel Outdoor
05.2002 - 12.2006
- Developed new accounts as well as retained/grew existing local and national accounts
- Coordinated efforts between charting, operations, and marketing departments to implement campaigns.
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL05.2002
Skills
- Self-Motivated, results-oriented professional with 20 years of experience in sales/marketing management
- Strong leadership with ability to effectively engage and align with internal and external stakeholders at all levels
- Highly effective skills in strategic thinking, cross-functional collaboration, and tactical deployment
- Highly influential public speaking and presentation skills
Certification
- StrenthFinders 2.0
- Everything DiSC
- Leadership Certificate Program
- Leading through Influence
- Workplace Appreciation
- Situational Leadership
- Effective Negotiations
- Accountability with OZ principles
- Courageous conversations
- TIPS Coaching
- Excellence in Speaking Institute –Ty Boyd
- Professional Selling Skills
Industry
Pharmaceutical Industry
Personal Information
Title: Senior Regional Marketing Manager
Awards
- Lead Dog Award: 2021, 2016, and 2013 (Zoetis)
- President’s Circle Award 2016, 2014, 2013, 2012, 2011, and 2009 (Zoetis)
- National Streets Smarts Marketing Award 2006 Account Executive (Clear Channel)
- MVP award: 2006, 2003 (Clear Channel Outdoor)
Timeline
Senior Regional Marketing Manager
Zoetis Animal Health
02.2021 - Current
Marketing Manager
Zoetis Animal Health
04.2019 - 01.2021
Area Business Manager
Zoetis Animal Health
01.2017 - 03.2019
Strategic Account Manager
Zoetis Animal Health
04.2014 - 12.2016
Territory Business Manager
Zoetis Animal Health
01.2007 - 03.2014
Account Executive
Clear Channel Outdoor
05.2002 - 12.2006
Bachelor of Science - Marketing
University of South Florida
- StrenthFinders 2.0
- Everything DiSC
- Leadership Certificate Program
- Leading through Influence
- Workplace Appreciation
- Situational Leadership
- Effective Negotiations
- Accountability with OZ principles
- Courageous conversations
- TIPS Coaching
- Excellence in Speaking Institute –Ty Boyd
- Professional Selling Skills
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