Brian Rich
Yulee,FL
Summary
Performance -oriented Sales Leader with over 34 years experience in the Agriculture, Construction, Golf and Turf Equipment Industry. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit goals. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
34
34
years of professional experience
Work History
Regional Sales Manager
Yanmar America
10.2022 - Current
- Expanded market share 41.7% within the region by identifying growth opportunities and collaborating with dealers
- Achieved regional sales objectives by working with dealers on marketing objectives and training their sales teams.
- Effectively recruited new dealers in the southeast region to increase market share
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Developed sales strategy based on research using MI reporter to recognize hot spots in the market.
- Worked closely with National Sales Manager to help establish programs and marketing strategies
Yanmar Manager, GM of Evo Equipment Sales
Atlanta Equipment
05.2021 - 09.2022
- Currently establishing new joint venture between Yanmar and Atlanta Equipment where we are selling directly for OEM
- Implementing all marketing and sales strategies
- Onboarded new employees, including training, mentoring and new hire documentation.
General Manager/Sales Manager
Atlanta/Atlas Equipment
10.2017 - 09.2022
- Accomplishments include opening and establishing a new dealer location in Calhoun, Ga. Grew market share by 16% from 2019-2020 for Yanmar Tractors. Responsibilities include direct sales, digital campaign creation and tracking , as well as tracking retails and profitability. Also, provide direct management of sales and be point person for Yanmar dealer relationship.
Sales Manager
Border Equipment
09.2015 - 10.2017
- Established entire sales staff for Border Equipment in the Atlanta construction equipment market.
- Implemented new sales strategies, marketing plans and advertising campaigns.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Increased market share 15%
CEO/Owner
BCLP, LLC
07.2014 - 09.2015
- Sold used construction equipment to dealers and end users worldwide.
- Established markets in Ghana, Africa, and Middle East as well as in the United States.
- Helped dealers increase profitability and market share in their local areas.
Sales Manager
Tucker Equipment Sales
09.2009 - 07.2014
- Managed the buying and selling of used construction equipment.
- Increased customer base worldwide.
- Targeted new markets and increased sales 100% through proactive sales and negotiation techniques in the first year.
CEO/Owner
Richland Equipment Company
01.1990 - 09.2009
- Managed over 10 employees in a dealership with revenues of over 4 million dollars a year.
- Represented several manufacturers selling Construction, Golf and Lawn Equipment.
- Managed every aspect of the dealership accounting, sales, parts, finance and service.
- Responsible for all day to day operations of the dealership.
- Implemented all marketing and sales campaigns.
- Top selling dealer for Thomas, Gehl, Bunton and John Deere
- Served on Dealer Council
Education
Bachelor of Science - Business Management
Florida Southern College
Lakeland, FLAssociate of Arts - Business Management
Gordon Junior College
Barnesville, GASkills
- Relationship building
- Operating procedures and policies
- Sales projections
- Performance evaluations
- Strategic planning
- Developed marketing campaigns
- Extensive product knowledge
- Social media marketing experience
- Media buying
- Campaign performance tracking
- Key account management
- Sales Quota Management
- Sales Leadership
- Business development and planning
Accomplishments
- Increased market share for every manufacturer represented.
- Recognized as top national dealer for three different manufacturers.
- Implemented direct marketing and sales programs to increase growth in customer base.
- Established several different product lines into the market place.
- Collegiate Baseball player Western Carolina University
- Collegiate Baseball player Gordon Junior College
- Collegiate Baseball player Florida Southern College
Timeline
Regional Sales Manager
Yanmar America
10.2022 - Current
Yanmar Manager, GM of Evo Equipment Sales
Atlanta Equipment
05.2021 - 09.2022
General Manager/Sales Manager
Atlanta/Atlas Equipment
10.2017 - 09.2022
Sales Manager
Border Equipment
09.2015 - 10.2017
CEO/Owner
BCLP, LLC
07.2014 - 09.2015
Sales Manager
Tucker Equipment Sales
09.2009 - 07.2014
CEO/Owner
Richland Equipment Company
01.1990 - 09.2009
Bachelor of Science - Business Management
Florida Southern College
Associate of Arts - Business Management
Gordon Junior College
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