Brian Williams
North Tonawanda,NY
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for strong leadership, communication, and building high-functioning, effective teams.
Overview
28
28
years of professional experience
Work History
Director of Global Sales and Customer Service
Great Lakes Dental Technologies
01.2016 - Current
- Oversee revenue generation of 55 million annually
- Exceeded revenue and profit targets every year
- Successfully hit and exceeded monthly and yearly quota
- Grew new clear aligner product to become second largest line in laboratory
- Promoted three times in first 5 years
- Developed career development plans that resulted in employee promotions
- Evaluated market trends to inform business strategies and improve competitive positioning.
- Reports directly to the VP of Sales. Grow sales through outbound and inbound calls and practice visits, Coach and Develop Sales Team, Create Career Paths and Internal Growth for Employees, Conduct Weekly One-on-One Meetings with Employees and Staff, Conduct Monthly Sales Training Meetings, Develop Employee Strengths, Increase Revenue, Increase Profitability, Daily Metric Review and Assessment, Monthly Incentive Review, Hiring and Onboarding, Projections and Analysis
- Facilitated executive meetings to communicate vision and align departmental goals, enhancing departmental collaboration
Senior Regional Manager of Practice Development
Aspen Dental Management Inc.
01.2007 - 01.2016
- Opened 50+ new practices, driving expansion in New Office Development
- Rebuilt a 9-office region in Central New York
- Boosted employee engagement 40% within first year in Central New York
- Trained 50+ new practice managers, enhancing leadership capacity
- Managed multiple units effectively
- Oversaw an annual budget of over 17 million
- Increase Revenue, Increase Profitability, Profit and Loss Reports, Annual Budgeting, Hiring, Coaching and Developing, Create Career Paths and Internal Growth for Employees, Opening New Practices, Relationship Building with Doctors, Patients and Employees, Patient Satisfaction, Monthly Office Reviews, Monthly Incentive Reviews, Sales Training
- Achieved 4 promotions within 5 years
Sales and Marketing Director
Direct Buy of Buffalo
01.2006 - 01.2007
- First Sales Director to enroll seven consecutive clients
- Surpassed sales targets through dedicated client relationship management
- Developed and maintained strong relationships with clients
- Operated effectively in a dynamic sales role that prioritized generating revenue
- Leveraged extensive knowledge of products and client contract terms to enhance client understanding
- Boosted client memberships to enhance community engagement
- Presented to and conducted tours for prospective clients
Branch Manager
Tuxedo Junction, Greater Buffalo
01.1998 - 01.2007
- Customer Service, Customer Consultations, Personnel Training, Bookkeeping, Profit and Loss Reports, Trade Shows, Ordering/Invoicing, Telemarketing, Warehousing, Sales and Merchandising, Staff Development, Records Management, Cash Management, Troubleshooting/Problem Solving, Inventory Control, Quality Control, New Customer Development, Policies and Procedures
- Ranked number one in sales three years
- Facilitated the highest number of weddings for three consecutive years, enhancing customer satisfaction and branch reputation
- Earned Employee of the Month recognition seven times for exceptional performance and dedication
- Received an Outstanding Service Award at the Company Awards Dinner
- Managed branch location while attending college full-time, demonstrating strong multitasking abilities and commitment to professional growth
Education
B.A. - Communication
State University of New York at Buffalo
Buffalo, NYSkills
- Sales strategy
- Revenue Growth
- Sales funnel management
- Pipeline Development
- KPI analysis
- Profitability Optimization
- Sales leadership
- Sales team motivation
- Negotiation expertise
- Sales Presentations
- Relationship Building
- Strategic Planning
References
Available upon request.
Timeline
Director of Global Sales and Customer Service
Great Lakes Dental Technologies
01.2016 - Current
Senior Regional Manager of Practice Development
Aspen Dental Management Inc.
01.2007 - 01.2016
Sales and Marketing Director
Direct Buy of Buffalo
01.2006 - 01.2007
Branch Manager
Tuxedo Junction, Greater Buffalo
01.1998 - 01.2007
B.A. - Communication
State University of New York at Buffalo