DESIREE CELLI
Las Vegas,NV
Summary
Results-driven executive with 19+ years of experience leading global sales, customer service, and business development operations across retail and wholesale channels. Proven track record of driving revenue growth, expanding international markets, and building high-performing teams. Expert in global sales strategy, B2B/wholesale partnerships, and customer experience optimization, with extensive experience managing domestic and international accounts, acquisition, and retention. Adept at aligning cross-functional teams to achieve aggressive growth targets and enhance operational efficiency.
Overview
20
20
years of professional experience
Work History
VP, Global Sales & Customer Service / Director of Worldwide Retail Sales & Customer Service
EagleRider Motorcycles Rentals & Tours
Las Vegas, Nevada
09.2017 - Current
- Lead global sales and customer service strategy across 200+ locations worldwide, overseeing retail, wholesale, and call center operations.
- Manage and develop a high-performing team of 15+ sales and service professionals across remote and on-site environments.
- Own P&L performance, driving sustained revenue growth, profitability, and operational scalability across international markets.
- Direct global wholesale and B2B partnerships, including acquisition, contract negotiation, account management, and revenue expansion initiatives.
- Increased overall sales revenue by 30% within the first year by restructuring sales strategy, training, and performance management systems.
- Expanded global partner network through strategic acquisition of international and domestic wholesale accounts, increasing market penetration.
- Reduced operating costs by 40% through commission restructuring, workforce optimization, and process improvements.
- Designed and implemented global training programs to standardize sales and customer service excellence across all markets.
- Improved customer experience metrics, achieving 95% CSI and 87 NPS, while reducing churn by 10% and increasing renewal rates to 69%.
- Drove subscription growth by 110% in year one and sustained 64% year-over-year growth.
- Spearheaded the development and launch of a centralized global call center, improving efficiency, conversion rates, and service consistency.
- Partner cross-functionally with marketing, operations, and executive leadership to align go-to-market strategies and optimize revenue channels.
VIP Travel Manager
Holiday Systems International
Las Vegas, Nevada
01.2007 - 09.2017
- Directed global travel sales, B2B partnerships, and customer care operations within a high-volume travel services organization.
- Managed international and domestic wholesale vendor relationships, including sourcing, contract negotiation, and performance optimization.
- Drove new business acquisition and channel expansion, increasing B2B revenue by over 120% year over year.
- Increased overall revenue by 112% and sales volume by 45% through process optimization and strategic sales initiatives.
- Reduced attrition by 20% by implementing improved operational processes and employee engagement strategies.
- Developed and executed outbound marketing and sales strategies, increasing target penetration by 40% and conversion rates by 20%.
- Implemented KPI-driven dashboards to transition the organization from tactical execution to data-driven strategic planning.
- Led, mentored, and scaled a team of 20+ employees, building leadership pipelines and improving performance outcomes.
- Collaborated with executive leadership to identify growth opportunities, optimize product offerings, and expand into new markets.
Education
Associate Degree - Fashion Design & Marketing
International Academy of Design & Technology
Henderson, NV01.2004
Skills
- Training and mentoring
- Corporate communications
- Operations management
- Results-driven
- Performance metrics analysis
- Relationship building
- Staff recruiting and retainment
- Performance monitoring
- Customer service
- Team leadership
- Sales strategy
Timeline
VP, Global Sales & Customer Service / Director of Worldwide Retail Sales & Customer Service
EagleRider Motorcycles Rentals & Tours
09.2017 - Current
VIP Travel Manager
Holiday Systems International
01.2007 - 09.2017
Associate Degree - Fashion Design & Marketing
International Academy of Design & Technology