Brian Youngman
Denton,TX
Summary
Marketing leader specializing in visual storytelling and campaign development. Proven track record in driving brand growth through strategic collaboration and innovative initiatives. Expertise in creating impactful marketing strategies that resonate with target audiences.
Overview
13
13
years of professional experience
Work History
Marketing Strategy Manager
Beauty Systems Group
Denton, Texas
05.2019 - 10.2019
- Directed development and execution of strategic marketing initiatives to enhance brand growth, engagement, and revenue.
- Formulated marketing strategies aligned with business objectives to maximize impact.
- Analyzed market trends and competitor activities to identify key growth opportunities.
- Collaborated with cross-functional teams to ensure consistency in brand messaging.
- Presented strategic recommendations and performance reports to senior leadership for informed decision-making.
Marketing Manager
Armstrong McCall Beauty Supply
Denton, Texas
04.2017 - 10.2019
- Developed strategic marketing plans that aligned with sales activities to drive business growth.
- Executed marketing strategies that resulted in measurable increases in customer engagement.
- Produced targeted marketing campaigns that generated high response rates.
- Conceptualized and developed sales-driving collateral, enhancing overall effectiveness.
- Created a three-year roadmap outlining future marketing initiatives.
- Managed brand design and graphics to maintain consistent brand standards across franchise stores.
- Ensured alignment of marketing initiatives with organizational goals to maximize impact.
Marketing Manager/Graphic Editor
Beauty Systems Group
Denton, TX
03.2012 - 04.2017
- Delivered all printed marketing materials on schedule, supporting campaign timelines.
- Partnered with vendors on marketing projects to align strategies with business goals.
- Managed direct reports, fostering a collaborative work environment.
- Conducted production meetings with company leadership and executive teams.
- Developed streamlined processes that improved efficiency in monthly print catalogs.
Graphic Artist
Beauty Systems Group
Denton, TX
11.2006 - 10.2011
- Developed monthly shopping guides with themed promotional pages, driving customer engagement and sales.
- Created direct mail postcards, web banners, emails, and bag stuffers, supporting store promotions and customer outreach.
- Photographed retail products for marketing assets, enhancing visual appeal across print and digital platforms.
Education
Bachelor of Science - Marketing
Western Governors University
Salt Lake City, UT05-2027
Skills
- Brand management and marketing strategy
- Campaign development and digital marketing
- Marketing collateral and print design
- Packaging design and Adobe Creative Suite
- Creative design and graphic design
- Presentation skills and digital design
- Visual storytelling
- Team collaboration and strategic thinking
Timeline
Marketing Strategy Manager
Beauty Systems Group
05.2019 - 10.2019
Marketing Manager
Armstrong McCall Beauty Supply
04.2017 - 10.2019
Marketing Manager/Graphic Editor
Beauty Systems Group
03.2012 - 04.2017
Graphic Artist
Beauty Systems Group
11.2006 - 10.2011
Bachelor of Science - Marketing
Western Governors University