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Briana Bell
Colorado Springs,CO
Summary
Results-driven GTM Engineer and Enablement Leader with a strong background in converting complex AI hardware and deep-tech products into scalable revenue. Expertise in building GTM infrastructures, implementing automated AI data pipelines, and developing technical sales playbooks to align engineering and enterprise buyer journeys.
Overview
1
1
Certification
8
8
years of professional experience
Work History
GTM Systems Architect & Fractional Enablement
Stelliform
Remote
12.2023 - Current
- Led fractional RevOps and enablement initiatives, architecting GTM strategy for institutional pilot programs.
- Engineered fully automated data pipelines and CRM routing, utilizing Zapier, n8n, Clay, and Make.
- Collaborated with technical founders and CEOs during enterprise calls to facilitate real-time strategy pivots.
- Developed technical talk-tracks for AI and advanced workflow integrations during high-stakes discussions.
- Created system models with automated tools to evaluate performance across various operating conditions.
Global GTM Sales Strategy & Enablement Manager
Everlaw
Oakland, CA
10.2022 - 03.2023
- Led global implementation of sales processes across revenue operations, aligning technical sales plays with Salesforce and Highspot opportunity stages to optimize workflow.
- Architected product release strategy and built automated outbound sequences, achieving 45% increase in converted leads and 35% uplift in pipeline generation.
- Generated dynamic messaging frameworks using automation tools like Zapier, Slack, and Salesforce to enhance communication and engagement.
- Engineered innovation sprints for corporate segment using AI and backend automations to identify high-propensity ICPs.
- Implemented process improvements to streamline operations and reduce bottlenecks.
- Ensured compliance with industry regulations and company policies throughout operations.
Global Sales Enablement & Strategy Manager
ROOM
San Francisco, California
04.2022 - 10.2022
- Launched first global enablement function for complex hardware/design product, improving sales tech stack and implementing technical onboarding for all sellers.
- Designed go-to-market launch framework for 'studio' product line across brand engineering and sales, generating over $800K in open pipeline within first month.
- Developed multi-touch automation sequences for SMB, mid-market, and enterprise segments, reducing time-to-first-touch for inbound leads from 45 minutes to under 10 minutes.
- Coordinated cross-functional team meetings to align business objectives and support execution of strategic initiatives.
Global Sales Enablement Delivery
Salesforce
San Francisco, California
05.2020 - 11.2021
- Launched 'LevelUp,' a global live training series for EMEA, LATAM, and AMER regions, creating Salesforce's first internal enablement podcast with over 10,000 AE listeners.
- Designed and executed rigorous five-day HLS SMB immersion program, reducing AE ramp time from six to three months and decreasing time-to-first-deal by 58 percent.
- Developed process architecture and skills curriculum for account executives, scaling enablement across one of the largest B2B sales organizations.
- Engineered data integrations using ZoomInfo to enhance SMB dashboards and ensure CRM hygiene.
Lead Sales Enablement Program Manager
JUUL Labs
San Francisco, California
08.2018 - 11.2019
- Spearheaded strategic accounts sales training and go-to-market enablement during hyper-growth across US, Canada, and international markets.
- Educated 70+ key account managers, regional VPs, and directors on complex regulatory requirements and consumer data positioning to enhance compliance and strategic positioning.
- Designed international training pathways and implemented CMS platform, resulting in 80% utilization rate among 100+ representatives monthly.
Education
Master of Science - International Business
Hult Inernational Business School
San Francisco, CA10-2017
Bachelor of Arts - Political Science
Mississippi State University
Starkville, MS12-2014
Skills
- CRM integration and management
- Sales technology proficiency
- Data modeling and automation
- Data automation
- Business process analysis
- Performance analysis and optimization
- Revenue operations
- Sales process mapping
- Market analysis and research
- Market entry planning
- Project management
- Cross-functional collaboration
- Stakeholder communication
- Sales methodology implementation
- Sales technology proficiency
Certification
- Product Management Foundations - Reforge
- UX Foundations - DesignLab
- Command of Message & MEDDIC - Force Management
- Sales Leadership - Winning by Design
Timeline
GTM Systems Architect & Fractional Enablement
Stelliform
12.2023 - Current
Global GTM Sales Strategy & Enablement Manager
Everlaw
10.2022 - 03.2023
Global Sales Enablement & Strategy Manager
ROOM
04.2022 - 10.2022
Global Sales Enablement Delivery
Salesforce
05.2020 - 11.2021
Lead Sales Enablement Program Manager
JUUL Labs
08.2018 - 11.2019
Master of Science - International Business
Hult Inernational Business School
Bachelor of Arts - Political Science
Mississippi State University