Briana Billingham

• Oversee a global team of 15 marketing generalists, leading localized marketing efforts (APAC, EMEA, NAM, and LATAM).
• Collaborate with all HQ marketing leads to drive global strategies aligned with existing campaigns, messaging efforts, and product launches.
• Develop a global event strategy to support customers with valuable content and networking, build sales team relationships, and provide upselling and new business opportunities.
• Built relationships with external partners, vendors, and customers to foster collaboration.
• Managed annual budgeting process, including forecasting and financial planning.
• Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
• Promoted a culture of collaboration among staff members through regular communication, feedback, and recognition.
• Cultivated relationships with stakeholders to secure support and funding for key initiatives.
• Developed and executed marketing strategies to increase brand awareness and market share.
• Created policies and procedures to improve operational efficiencies within the organization.
• Led cross-functional teams to drive project completion within budget and deadlines.
• Managed multiple projects simultaneously while ensuring deadlines were met.

• Report on the performance of key event metrics, align with company KPIs, and make recommendations for improvement.
• Collaborate and oversee the delivery of digital and in-person events, including the set-up, promotion, recruiting, managing speakers, production, and follow-up communication.
• Manage client lists, and all pre/post-event communications.
• Pass all leads to sales, and ensure correct follow-up.
• Help maintain key marketing and sales partnerships.
• Develop and build out co-marketing campaigns from start to finish (e.g., case studies, guest blog posts, and industry event guest panel speaking).
• Oversee the relationship with the swag vendor, production efforts, and distribution.

Joined as the third hire of the marketing team. Soley owned all global event marketing activities.

Organized events spanning from intimate 150-person meet-ups to exclusive high-end conferences and large-scale gatherings of up to 1,000 attendees.

Streamlined proposal and contract preparation processes to support VP and Director of Sales effectively.

Handled brand strategy, product acceptance, license sales negotiations, vendor management, store setups and teardowns, along with product pricing.