BRIANA DIFRANCESCO
Orange,USA
Summary
Strategic marketing professional with experience in PR, influencer marketing, and pharmaceutical marketing, bringing a strong pulse on digital and cultural trends to ensure brand work stays relevant. Skilled in leading end-to-end marketing campaigns across creative, digital, influencer, and sales channels to drive results. Highly adaptable and effective in fast-paced environments, with little oversight.
Overview
10
10
years of professional experience
Work History
Sr. Marketing Specialist, Jeuveau
Evolus, Inc.
Newport Beach, CA
01.2023 - 08.2025
- Oversaw promotional campaigns with a focus on creative direction, and overall professional marketing strategy development. Strategies encompassed rep promotional materials, email marketing, HCP pull-through initiatives, and merchandise integration that increased sales by 60% in a given period
- Launched educational initiatives to strengthen Jeuveau’s market positioning, and drive continued top- line growth in the aesthetic market
- Developed customer-facing onboarding materials for the sales force that accelerated Jeuveau’s adoption among injectors and patients, strengthened in-office brand awareness, and drove customer retention and practice growth by 17%
- Directed the integration of a collateral site into Salesforce to streamline inventory management, optimize territory-level distribution, and reduce outside vendor costs by 35%
Account Executive
PACIFIC COMMUNICATIONS
Irvine, CA
08.2019 - 12.2022
- Supported clients of four eyecare brands along with JUVÉDERM, assisting in business planning, message testing, and market strategy
- Executed diverse promotional projects encompassing digital marketing assets, sales training resources, in-office ECP and Patient materials, and multimedia initiatives including internal marketing videos, Facebook Premiere events, and KOL videos.
- Assisted with large, off-site conventions which included scheduling and facilitating booth talks, creating and managing assets for booth participants, and securing sponsorships for clients
Associate Manager, Influencer Marketing
PACSUN
Anaheim, CA
06.2017 - 07.2019
- Established structure for evergreen micro influencer initiatives in conjunction with seasonal large-scale macro influencer strategies to drive product launches and support sales objectives
- Secured talent for and facilitated production of PacSun branded influencer events that generated 30% sales increase during specified timeframe
- Assisted with large scale branded events such as Bootsy Bellows Estate Party (Coachella) and ComplexCon
Junior Account Executive
BEACH HOUSE PR
Newport Beach, USA
06.2015 - 04.2017
- Assisted with creating and executing PR strategies and proposals for all clients
- Placed clients in top tier publications such as Cosmopolitan, InStyle and People magazines
- Specialized in writing materials for clients including press pitches, press releases, website verbiage, brand bios, email marketing, etc.
Education
BACHELOR OF SCIENCE - MARKETING
University of Arizona
Tucson, AZ12.2014
Skills
- Veeva PromoMats system expertise
- Product launch management
- Customer research and insights
- Project management
- Event and convention planning
- Public relations writing
- Digital media copywriting
- Influencer strategy development
- Data analytics
- Client relationship management
- Figma proficiency
- Budget oversight
- Content creation and strategy
- Affiliate marketing
References
References available upon request.
Timeline
Sr. Marketing Specialist, Jeuveau
Evolus, Inc.
01.2023 - 08.2025
Account Executive
PACIFIC COMMUNICATIONS
08.2019 - 12.2022
Associate Manager, Influencer Marketing
PACSUN
06.2017 - 07.2019
Junior Account Executive
BEACH HOUSE PR
06.2015 - 04.2017
BACHELOR OF SCIENCE - MARKETING
University of Arizona