Briana Estrella

Generated hospice referrals through strategic marketing outreach to hospitals, skilled nursing facilities, assisted living communities, and physician offices

• Built and sustained high-value relationships with case managers, social workers, discharge planners, and medical directors to drive consistent referral flow
• Delivered compelling Hospice 101 presentations that addressed eligibility, services, and common objections, increasing referral confidence and conversion
• Actively rounded assigned facilities and hospitals to identify new opportunities
• Managed referral pipelines, follow-ups, and admissions coordination to support census growth and market expansion
• Collaborated with leadership and clinical teams to align marketing strategies with operational capacity and census goals

• Traveled across multiple states (NV, TX, SC) to educate Medicare beneficiaries and provider partners about ACO REACH benefits, improving engagement and access to coordinated care.
• Specialized in identifying hospice-appropriate patients within the ACO population and initiating early goals-of-care conversations using structured, empathetic messaging (“the hospice talk”).
• Built trusted relationships with patients, caregivers, and primary care providers to improve care transitions and increase hospice utilization for qualifying patients.
• Supported marketing campaigns targeting high-risk populations through grassroots outreach, patient education materials, and in-person events at provider offices and community centers.
• Documented outreach results and tracked conversion metrics to help leadership assess engagement strategy performance.
• Streamlined internal workflows to improve patient alignment documentation, resulting in faster hospice enrollment turnarounds.
• Acted as a compliance resource for partner clinics, ensuring adherence to CMS guidelines during enrollment, referrals, and patient communications.
• Developed and implemented process improvements to enhance operational efficiency within healthcare settings.

• Delivered compassionate care to patients at the end of life, ensuring physical comfort, emotional support, and dignity.
• Observed and reported symptom changes, enabling timely interventions and promoting quality of life in final days.
• Built meaningful relationships with families, often becoming a trusted source of information about the hospice process and services.
• Facilitated initial hospice education sessions in the field, answering questions and easing family concerns to encourage acceptance of care.
• Collaborated with hospice marketers and intake coordinators to ensure seamless transition from hospitals, ALFs, and ACO-aligned providers.
• Supported team training efforts on best practices in caregiver engagement, cultural sensitivity, and veteran-specific services.
• Assisted in organizing community outreach events and memorial services, strengthening community trust in the hospice brand.

Passed State Survey 5 times ensured doctors order matched MAR. Complete quarterly assessments and update resident care plans. Coordinate care with outside agency's such as Hospice, Physical Therapy, Occupational Therapy, Labs and Physician visit's as needed. Refilled medication's in a timely manner and checked expiration dates. Provided daily care with incontinence, showering, transferring assistance, feeding, escorts to meals, grooming and dressing. Assisted with ambulatory devices monitor for any change in conditions. Anticipate residents needs and well being.

• Maintained reports of transactions and greeted customers when entering and leaving establishment.
• Resolved customer complaints and maintained clean and tidy checkout area.
• Counted cash in register drawer at beginning and end of shift.
• Maintained current knowledge of store promotions and highlighted sales to customers.
• Restocked, arranged and organized merchandise in front lanes to drive product sales.
• Used POS system to enter orders, process payments, and issue receipts.
• Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.
• Provided expertise on products, including demonstrating features, answering questions, and redirecting objections to highlight positive aspects.