BRIANA HENDERSON
El Dorado Hills,CA
Summary
Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
7
7
years of professional experience
Work History
Independent Marketing Strategist
Self-Employed
03.2020 - Current
- Improved brand recognition, amplified revenue, and achieved long-term business goals by leading corporate branding initiatives
- Stayed abreast with the latest market trends in writing compelling content and editing blog posts
- Increased traffic by demonstrating proficiency in utilizing Google Analytics and implementing SEO strategies
- Saved time and streamlined the process by creating social media calendars.
- Improved website visibility through development and implementation of SEO strategies.
- Developed comprehensive marketing plans, leading to successful product & promotion launches and increased market share.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Director of Marketing
Oak Ridge Winery
07.2019 - 03.2020
- Capitalized on industry's expertise in designing, proofing, and updating marketing materials - posters, case cards, stat sheets, neckers, wine packaging, and others
- Exhibited superior talents in creating point of sale for marketing campaigns and national and international promotions
- Grew digital footprint by expertly managing all corporate social media accounts and organizing contests that corresponded to marketing efforts
- Pioneered the development and implementation of a package redesign for multiple SKU products
- Made substantial contributions to retention and acquisition of on/off-premise accounts through account-specific material.
Director of Business Development
ZT Construction
04.2018 - 07.2019
- Promoted brand awareness and increased corporate revenue by formulating innovative marketing/sales strategy
- Allocated overall budget to orchestrate successful marketing activities for the greater Sacramento area
- Yielded positive results by monitoring market conditions, competitor edge, and customer behaviors
- Greatly surpassed target sales goals by working collaboratively with managers and team members.
Business Development Manager
HARBRO
12.2016 - 04.2018
- Received distinction for achieving significant increase in corporate profitability during the first year of tenure
- Presided over the creation and execution of actionable business plans and marketing strategies for the greater Sacramento area
- Secured new outside B2B sales through active prospecting, sales presentations, and one-on-one meetings
- Guaranteed client utmost satisfaction and met sales targets by acquiring large-volume and high-profile accounts while maintaining retention and loyalty
- Institutionalized beneficial referral systems by establishing long-term quality relationships with clients and key decision-makers.
Education
Bachelor of Arts (BA) - Communications and Public Relations
California State University, Sacramento (CSUS)
Sacramento, CASkills
- Microsoft Office Suite: Excel
- Adobe Photoshop
- InDesign
- Illustrator
- Google Analytics
- Website Design Software
- Strategic Business Development
- Digital Marketing
- Budget Allocation
- Financial Reporting and Forecasting
- Superior Interpersonal, Presentation, Communication, and Negotiation Skills
- Social Media Management
- Brand Development
- CRM Software
Social Media
- Snapchat
- YouTube
- Slack
- TikTok
Timeline
Independent Marketing Strategist
Self-Employed
03.2020 - Current
Director of Marketing
Oak Ridge Winery
07.2019 - 03.2020
Director of Business Development
ZT Construction
04.2018 - 07.2019
Business Development Manager
HARBRO
12.2016 - 04.2018
Bachelor of Arts (BA) - Communications and Public Relations
California State University, Sacramento (CSUS)
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