Summary
Overview
Work History
Education
Skills
Timeline
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BRIANA HENDERSON

Sacramento,CA

Summary

Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Resultsoriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

7
7
years of professional experience

Work History

Independent Marketing Strategist

Self-Employed
03.2020 - Current
  • Improved brand recognition, amplified revenue, and achieved long-term business goals by leading corporate branding initiatives
  • Stayed abreast with the latest market trends in writing compelling content and editing blog posts
  • Increased traffic by demonstrating proficiency in utilizing Google Analytics and implementing SEO strategies
  • Saved time and streamlined the process by creating social media calendars. Improved website visibility through development and implementation of SEO strategies.
  • Developed comprehensive marketing plans, leading to successful product & promotion launches and increased market share.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Director of Marketing

Oak Ridge Winery
Lodi, CA
07.2019 - 03.2020
  • Capitalized on industry's expertise in designing, proofing, and updating marketing materials - posters, case cards, stat sheets, neckers, wine packaging, and others
  • Exhibited superior talents in creating point of sale for marketing campaigns and national and international promotions
  • Grew digital footprint by expertly managing all corporate social media accounts and organizing contests that corresponded to marketing efforts
  • Pioneered the development and implementation of a package redesign for multiple SKU products
  • Made substantial contributions to retention and acquisition of on/off-premise accounts through account-specific material.

Director of Business Development

ZT Construction
Sacramento, CA
04.2018 - 07.2019
  • Promoted brand awareness and increased corporate revenue by formulating innovative marketing/sales strategy
  • Allocated overall budget to orchestrate successful marketing activities for the greater Sacramento area
  • Yielded positive results by monitoring market conditions, competitor edge, and customer behaviors
  • Greatly surpassed corporate target sales goals by working collaboratively with managers and team members.

Business Development Manager

HARBRO
Sacramento, CA
12.2016 - 04.2018
  • Received distinction for achieving significant increase in corporate profitability during the first year of tenure
  • Presided over the creation and execution of actionable business plans and marketing strategies for the greater Sacramento area
  • Secured new outside B2B sales through active prospecting, sales presentations, and one-on-one meetings
  • Guaranteed client utmost satisfaction and met sales targets by acquiring large-volume and high-profile accounts while maintaining retention and loyalty
  • Institutionalized beneficial referral systems by establishing long-term quality relationships with clients and key decision-makers.

Education

Bachelor of Arts - Communications - Public Relations

CSU Sacramento
Sacramento, CA

Skills

  • Brand Messaging
  • Analyzing Data
  • SEO Strategies
  • Campaign Development
  • Social Media Management
  • Reporting Sales
  • Project Management
  • Marketing Automation
  • KPI Monitoring
  • Google Analytics
  • Product Marketing
  • Client Consulting
  • Strategy Development

Timeline

Independent Marketing Strategist

Self-Employed
03.2020 - Current

Director of Marketing

Oak Ridge Winery
07.2019 - 03.2020

Director of Business Development

ZT Construction
04.2018 - 07.2019

Business Development Manager

HARBRO
12.2016 - 04.2018

Bachelor of Arts - Communications - Public Relations

CSU Sacramento

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BRIANA HENDERSON