Briana Jones
Roanoke Rapids,NC
Summary
Innovative professional with expertise in brand strategy and audience engagement. Proven ability to design impactful curriculum and execute integrated marketing campaigns, enhancing audience participation and communication effectiveness.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Public Speaking Instructor
Rocky Mount Preparatory School
Rocky Mount, North Carolina
09.2025 - Current
- Designed instructional presentations and communication-focused curriculum to enhance middle school scholars' learning experience.
- Developed classroom messaging strategies and educational materials to boost student engagement and participation.
- Facilitated public speaking, debate, and communication workshops focused on audience analysis and message delivery.
- Utilized digital tools and multimedia content to enrich instructional communication and strengthen classroom branding initiatives.
Founder & Director
Spirit Elite, LLC
Roanoke Rapids, North Carolina
01.2021 - Current
- Developed and executed integrated marketing campaigns across social media, email, and community outreach channels.
- Created brand messaging, promotional graphics, press materials, and digital content that enhanced engagement and supported recruitment efforts.
- Managed organizational branding strategy, maintaining consistent messaging and visual identity across all platforms.
- Planned and promoted events, competitions, showcases, and community initiatives that boosted audience participation and improved athlete retention.
- Oversaw social media communication strategies that elevated audience engagement and broadened community visibility.
- Coordinated partnerships, sponsorship opportunities, and external communications with parents, vendors, and local organizations.
- Led content creation efforts including flyers, campaign messaging, social posts, newsletters, and promotional videos.
Photographer & Creative Content Designer
CaptureByBri Photography
Roanoke Rapids, North Carolina
01.2014 - Current
- Produced branded visual content and marketing materials, enhancing promotional campaigns for photography clients and seasonal initiatives.
- Designed flyers, promotional graphics, and branded visual assets using digital design platforms.
- Managed social media promotions and digital advertising initiatives, engaging customers through effective communication.
- Cultivated strong client relationships through personalized communication and tailored brand experiences.
Education
Bachelor of Arts - Digital Communications And Media
Fayetteville State University
Fayetteville, NC05-2016
Master of Arts - Integrated Marketing Communications
University of North Carolina Wilmington
Wilmington, NC05-2026
Skills
- Brand Strategy & Positioning
- Social Media Marketing
- Content Creation
- Public Relations Writing
- Integrated Marketing Communications
- Digital Storytelling
- Event Marketing
- Audience Engagement
- Campaign Planning
- Graphic Design & Promotional Materials
- Public Speaking & Presentation
- Community Outreach
- Copywriting & Editing
- Canva & Adobe Express
- Hootsuite
- Microsoft Office Suite
- Google Workspace
Certification
- Founded and grew a successful youth cheer organization serving athletes ages 10–18.
- Led championship-winning athletic program with strong community visibility and brand recognition.
- Developed multiple academic marketing campaigns and brand analyses through graduate IMC coursework.
- Experienced in creating strategic communication plans tailored to target audiences and organizational goals.
Certifications & Professional Development
- Graduate Studies in Integrated Marketing Communications
- Public Speaking & Communication Instruction
- Brand Storytelling & Digital Media Strategy
Timeline
Public Speaking Instructor
Rocky Mount Preparatory School
09.2025 - Current
Founder & Director
Spirit Elite, LLC
01.2021 - Current
Photographer & Creative Content Designer
CaptureByBri Photography
01.2014 - Current
Bachelor of Arts - Digital Communications And Media
Fayetteville State University
Master of Arts - Integrated Marketing Communications
University of North Carolina Wilmington