BRIANA MORRIS
MIAMI,UNITED STATES
Summary
Experienced retail professional with a strong background in customer service and team leadership. Proficient in conflict resolution and enhancing employee performance. Skilled in strategic planning and data analysis, utilizing tools to drive sales growth and optimize operations. Known for fostering a positive workplace culture and implementing effective loss prevention measures. Dedicated to delivering exceptional shopping experiences and achieving store goals.
Overview
7
7
years of professional experience
Work History
Assistant Store Manager
PacSun
Aventura
03.2025 - Current
- Resolve customer complaints efficiently while maintaining excellent customer service.
- Build employee knowledge with training and mentoring.
- Coach employees on customer service and selling techniques.
- Assist in recruiting process, hiring and retaining top talent.
- Foster a positive and inclusive workplace culture to boost employee morale and encourage open communication among staff.
- Perform regular audits of merchandise displays and stock levels.
- Lead floor sets following directories to update store appearance.
- Help maintain appealing store displays to enhance the shopping experience and drive sales.
- Track daily operational activities such as store expenses, payroll records.
- Analyze sales performance data and provide feedback to the Store Manager for strategic planning.
- Highlight sale items and promotions with proper signage and displays.
- Create work schedules to maintain top-quality customer service and lower labor costs.
- Teach loss prevention practices and policies to minimize shrink.
Key Holder
Free People
Aventura
10.2023 - 03.2025
- Executed opening, closing and register functions to meet business requirements.
- Supported store operations during peak hours, effectively managing long queues and high volumes of customers.
- Assisted customers with product selection, price checks, returns, exchanges, and special orders.
- Handled difficult situations calmly under pressure, resolving conflicts between both customers and staff in a professional manner.
- Implemented loss prevention measures to minimize shrinkage rates within the store effectively.
- Monitored conversion, units per transaction, and MPOS demand to enhance customer experience and drive sales growth.
- Supported store manager in the achievement of store goals and KPIs.
Key Holder/ Assistant Visual Manager
Uppercuts Salon
Miami
01.2018 - 01.2022
- Performed daily opening and closing procedures such as counting the cash drawer, balancing receipts, and reconciling discrepancies.
- Greeted clients upon arrival, managing check-in processes and facilitating a seamless check-out experience.
- Maintained client records, tracking contact information, appointment history, and individual preferences to enhance service.
- Organized appointments and meetings, maintaining an accurate and up-to-date business schedule.
- Responded promptly to phone calls, emails, and in-person inquiries, providing detailed information on services, pricing, and availability to enhance customer satisfaction.
- Monitored stock levels of products and supplies, placing orders, and conducting regular inventory checks.
- Assisted in the development and implementation of marketing strategies to promote services and products.
- Fostered a positive work environment and encouraging teamwork among staff members.
- Assisted in creating visually appealing displays that align with brand standards and drive sales.
- Ensured all merchandise is presented according to company guidelines, maintaining cleanliness and organization in displays.
Education
Interdisciplinary Studies
Florida Atlantic University
Boca Raton08.2025
Theatre
Broward College
Pembroke Pines01.2022
Skills
- Inventory Management
- Team Leadership
- Conflict Resolution
- Visual Merchandising
- Sales Strategies
- Customer Service
- Time Management
- Scheduling
- Payroll
- Customer Relations
- Strategic Planning
- Photoshop
- Microsoft Office
- Google Workspace
- Zipline
- KPI analysis
Timeline
Assistant Store Manager
PacSun
03.2025 - Current
Key Holder
Free People
10.2023 - 03.2025
Key Holder/ Assistant Visual Manager
Uppercuts Salon
01.2018 - 01.2022
Interdisciplinary Studies
Florida Atlantic University
Theatre
Broward College