BRIAN FISHER

Estrella Media was acquired by MediaCo in April 2024. A minority‑owned, multi-platform media company delivering premium content to diverse audiences across linear television, radio, digital, and live events. MediaCo connects advertisers with highly engaged, multicultural communities and operates some of the top-rated African American and Hispanic media brands in the U.S.

• Promoted to oversee network, national spot, and digital sales after leading the launch of CTV sales in 2021.
• Executed revenue strategies, managing growth across linear, CTV, and programmatic divisions.
• Drove programmatic revenue growth from $1.2M in 2022 to an estimated $19.4M in 2025, achieving a 186% CAGR over three years with YoY increases of 193% (2023), 161% (2024), and 111% (2025).
• ·Generated $21M in total revenue for FY 2023 and $26M for FY 2024, with projected growth to $48M in FY 2025.

SVP, Digital & Linear Sales

2022-2024

• Promoted to lead both digital and network sales after successfully launching the company's CTV sales division from the ground up.
• Built and executed multi-platform revenue strategies that grew the business across linear, CTV, and programmatic—bridging legacy media with emerging tech.
• Negotiated directly with SSPs and modernized the ad tech stack, unlocking over $4M in new revenue and scaling the business by more than 300x.
• Delivered $21M in revenue in 2023 and tracking toward $25M in 2024—driving consistent year-over-year growth despite shifting market conditions.

VP, OTV/CTV Sales

2021-2022

• Spearheaded the launch of CTV monetization, establishing foundational sales strategy and infrastructure.
• Generated $2.1M in new revenue within the first six months by identifying high-value opportunities and closing early anchor clients.
• Set the stage for long-term digital expansion by blending traditional sales acumen with a deep understanding of the connected TV landscape.

• Delivered strategic analysis and sales leadership during a high-stakes election cycle, focusing on the evolving role of news and information streaming.
• Built bottom-up revenue models and led scenario planning to help the company navigate volatile media trends and political cycles.

• Outperformed 1Q and 2Q goals by 22% and 6%, respectively, by reigniting key advertiser relationships and capturing untapped categories.
• Drove $500K in incremental growth by targeting non-endemic brands and building custom content programs.
• Secured new marquee clients such as Lending Tree and Lexus by aligning distribution strategy with performance objectives.

• Repositioned Tribune as a high-impact alternative to major national platforms, resulting in $5.5M in new business.
• Consistently outpaced sales goals, exceeding targets by over 10% in 2017 and over 15% in 2018.
• Built and scaled PMP partnerships that added $1.5M in programmatic revenue with measurable margin improvements.

• Increased territory sales by 58%, generating $16M+ and surpassing quota by double digits two years in a row.
• Drove material growth for flagship clients, increasing spend with Interactive Brokers by 23% and FCA by over $600K.
• Improved pricing discipline and unearthed new client segments, leading to a 31% lift in upfront and scatter revenue.

• Led U.S. sales strategy for a second-screen social TV platform, helping marketers activate real-time synchronous ad experiences.
• Partnered with emerging tech vendors to position Beamly at the intersection of media and innovation.

• Revamped the sales org to emphasize vertical specialization, which more than doubled annual revenue from $3.2M to $7.2M.
• Outperformed sales goals in back-to-back years by tapping into underutilized digital inventory and expanding brand partnerships.

• Promoted to oversee a 40-person sales team that grew digital revenue from $30M to $115M in just five years.
• Closed ABC's first-ever video upfront at $23M and scaled it to $81M within three years.
• Pioneered digital monetization for ABC by launching the Full Episode Player in 2006, securing 10 launch sponsors and building a model that delivered $150M+ by 2013.