Brianna Aisah Garcia
Edinburg
Summary
Extroverted business management major with extensive experience with customer service and public relationships, Created interactive experiences for local events and the community. Promoted brands through impactful interactions and activations. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.
Overview
7
7
years of professional experience
Work History
Brand Activation Manager
L&F Distributors
McAllen
01.2023 - Current
- Manage brand activation efforts across the Rio Grande Valley region, growing from partial to full territory responsibility (300+accounts) .
- Conduct daily visits to on-premise accounts, ensuring consistent product availability and strategic placement.
- Promote competitive pricing and increase market share by building strong relationships with management.
- Lead brand visibility at high-profile events such as MXLAN, McAllen Marathon, and Hunting & Fishing Expo with attendance average of 2,000 consumers.
- Achieved monthly sales targets by selling specific brand portfolios into new and existing accounts. Aimed to increase market share by selling in new SKU’s.
Shift Supervisor / Barista
Starbucks
Edinburg
01.2018 - 01.2023
- Delivered exceptional customer service in a high-volume, fast-paced environment.
- Promoted seasonal and featured products through strategic upselling and customer education.
- Trained and mentored new team members, supporting store operations and brand consistency.
- Built lasting connections with a diverse customer base to drive repeat business and loyalty.
Education
Bachelor - Business Management
University of Texas Rio Grande Valley (UTRGV)
Edinburg, TX01.2022
Diploma -
Edinburg North High School
01.2014
Skills
- Territory Management
- Brand Promotion & Product Knowledge
- Client Relationship Building
- Strategic Sales & Goal Achievement
- Event Activation & Planning
- Self-Motivated & Results-Oriented
- Strong Communication & Time Management
Timeline
Brand Activation Manager
L&F Distributors
01.2023 - Current
Shift Supervisor / Barista
Starbucks
01.2018 - 01.2023
Bachelor - Business Management
University of Texas Rio Grande Valley (UTRGV)
Diploma -
Edinburg North High School