Michael Munson
Minneapolis,MN
Summary
Strategic creative leader with expertise in brand activation, brand identity, and creative direction. Proficient in crafting integrated campaign strategies, and facilitating collaboration across teams to achieve innovative outcomes. Works to improve creative standards while overseeing several high-impact projects simultaneously.
Overview
13
13
years of professional experience
Work History
Brand Activation Manager
The Bernard Group Inc.
Chanhassen, Minnesota
09.2022 - Current
- Partnered with prominent brands, including Adidas, Dick's Sporting Goods, Yeti, and Carhartt, managing million-dollar projects.
- Partnered with Design and Development Teams to deliver visually appealing, high-quality, retail-durable solutions.
- Managed project timelines and budgets within each project.
Marketing Sr. Manager
Best Buy Inc
Richfield, Minnesota
06.2019 - 07.2022
- Managed the Best Buy Photo Studio team of photographers, producers, and stylists (wardrobe/prop).
- Facilitated staff meetings to communicate goals and align team efforts.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
- Conducted regular performance appraisals for direct reports to provide feedback on their work performance.
Brand Identity Manager
Best Buy Inc
Richfield, Minnesota
08.2016 - 06.2019
- Established comprehensive brand identity guidelines for a Fortune 100 company to ensure omni-channel consistency.
- Served as key resource for internal and external questions about brand guidelines, facilitating improved clarity and alignment.
- Coordinated with external agency to revamp brand guidelines and present to organization.
Creative Director
Best Buy Inc
Richfield, Minnesota
09.2012 - 03.2016
- Directed creative strategy for marketing campaigns across multiple channels.
- Managed a team of designers and copywriters.
- Created engaging visual concepts that aligned with brand identity and marketing objectives.
- Collaborated with marketing leadership to transform goals from concept to execution.
Education
Bachelor of Arts - Communication Arts
Minneapolis College of Art & Design
Minneapolis, MN06-1990
Skills
- Creative direction and management
- Brand strategy
- Brand activation management
- Integrated campaign development
- Creative concepting and ideation
- Budget management
Timeline
Brand Activation Manager
The Bernard Group Inc.
09.2022 - Current
Marketing Sr. Manager
Best Buy Inc
06.2019 - 07.2022
Brand Identity Manager
Best Buy Inc
08.2016 - 06.2019
Creative Director
Best Buy Inc
09.2012 - 03.2016
Bachelor of Arts - Communication Arts
Minneapolis College of Art & Design