YADIRA NAVARRO
Tampa Bay Rays
St. Petersburg,Florida
1
Language
Creative and detail-oriented event marketing professional with 10+ years of experience in customer service, hospitality, events, and experiential marketing environments. Proven ability to develop and execute grassroots campaigns, live events, and brand activations while managing multiple projects simultaneously in fast-paced settings. Skilled in event logistics, staffing, fan engagement, and marketing strategy with a strong passion for building community-driven experiences that strengthen brand presence and audience connection.
Work History
Brand Activation Manager
- Lead and execute grassroots marketing campaigns, experiential activations, watch parties, festivals, and community events designed to increase fan engagement, strengthen brand presence, and support ticket sales initiatives throughout the Tampa Bay market.
- Oversee on-site execution for promotional events and activations, managing a 29-member Rays Street Team and Marketing & Promotions Intern while coordinating logistics, staffing, giveaways, and ensuring all brand elements are delivered accurately and on time.
- Direct day-to-day operations and marketing initiatives for the Rays Rookies Kids Club, overseeing member engagement, promotional campaigns, special events, communications, inventory management, and family-focused fan experiences.
- Develop partnerships and collaborate with local influencers, businesses, and community organizations to expand event reach, enhance promotional efforts, and create culturally relevant brand experiences.
- Partner cross-functionally with Corporate Partnerships, Ticket Sales, Communications, Broadcasting, and Community Engagement teams to support integrated marketing campaigns, digital promotions, post-event recap reporting, budget tracking, and overall brand storytelling.
Promotions and Events Coordinator
- Executed grassroots marketing campaigns, community activations, watch parties, and special events designed to increase fan engagement and strengthen brand presence throughout the Tampa Bay market.
- Managed scheduling, staffing, training, and day-to-day operations for the Rays and Rowdies Mascot + Street Team, ensuring successful execution of promotional events and appearances.
- Oversaw Rays Rookies Kids Club operations including member engagement, event programming, promotional fulfillment, communications, and family-focused fan experiences.
- Coordinated cross-functionally with Corporate Partnerships, Ticket Sales, Broadcasting, Communications, and Community Engagement teams to support integrated marketing initiatives and in-market activations.
- Assisted in planning and executing large-scale events and promotions including City Connect activations, parades, giveaways, and in-ballpark fan experiences.
Marketing and Promotions Intern
- Scheduled and managed the organization’s grassroots marketing calendar, coordinating community activations, mascot appearances, and promotional events across the Tampa Bay market.
- Supported execution of fan engagement initiatives and special events including the Rays Summer Concert Series, All-Star Voting, Randy Land, and postseason activations.
- Assisted with promotional inventory management, Rays Rookies Kids Club programming, and event logistics while supporting cross-functional marketing and community engagement efforts.
Event Assistant Intern
- Assisted in coordinating weddings and private events, managing timelines, vendor communication, guest experience, and day-of logistics.
- Supervised onsite teams and supported event setup, execution, and breakdown in high-paced event environments.
Vice President of Programming
- Planned and executed networking events, workshops, and marketing-focused programming featuring industry professionals and executives.
- Managed promotional efforts, event logistics, speaker coordination, and audience engagement initiatives.
- Increased student attendance and engagement through strategic event planning and marketing initiatives.
Education
Bachelor of Science - Marketing
- Member of American Marketing Association
Skills
Relationship Building & Community Engagement
Creative Problem Solving in Fast-Paced Environments
Cross-Functional Communication & Collaboration
Adaptability Under Pressure
Leadership & Team Development
Detail-Oriented Project & Budget Management
Languages
Spanish
Limited Working
Timeline
University of Tampa
Bachelor of Science from Marketing
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